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Coca-cola Enterprises, Inc.  (CCE)
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Coca-cola Enterprises Inc's

Competitiveness


 

CCE Sales vs. its Competitors Q4 2015



Comparing the current results to its competitors, Coca-cola Enterprises Inc reported Revenue decrease in the 4 quarter 2015 year on year by -15.32 %, faster than the overall decrease of Coca-cola Enterprises Inc's competitors by -1.07 %, recorded in the same quarter.

List of CCE Competitors

With a net margin of 9.57 % Coca-cola Enterprises Inc achieved higher profitability than its competitors.

More on CCE Profitability Comparisons



Revenue Growth Comparisons




Net Income Comparison


Coca-cola Enterprises, Inc.Net Income in the 4 quarter 2015 grew year on year by 39.29%, slower than its competitors' income growth of 48.35 %

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Coca-cola Enterprises Inc's Comment on Competitors and Industry Peers


The market for nonalcoholic beverages is highly competitive. We face competitors that differ within individual categories in our territories. Moreover, competition exists not only within the nonalcoholic beverage market, but also between the nonalcoholic and alcoholic markets.

The most important competitive factors impacting our business include advertising and marketing, product offerings that meet consumer preferences and trends, new product and package innovations, pricing, and cost inputs. Other competitive factors include supply chain (procurement, manufacturing, and distribution) and sales methods, merchandising productivity, customer service, trade and community relationships, and the management of sales and promotional activities. Management of cold-drink equipment, including coolers and vending machines, is also a competitive factor. We believe our most favorable competitive factor is the consumer and customer goodwill associated with our brand portfolio.

We face strong competition from companies that produce and sell competing products to a retail sector that is consolidating and in which buyers are able to choose freely between our products and those of our competitors. Our competitors include the local bottlers and distributors of competing products and manufacturers of private-label products. For example, we compete with bottlers and distributors of products of PepsiCo, Inc., Nestlé S.A., Groupe Danone S.A., and other private-label products, including those of certain of our customers. In certain of our territories, we sell products against which we compete in other territories. However, in all of our territories, our primary business is marketing, producing, and distributing products of TCCC.