Comparing the current results to its competitors, Coca-cola Enterprises Inc reported Revenue decrease in the 4 quarter 2015 year on year by -15.32 %, faster than the overall decrease of Coca-cola Enterprises Inc's competitors by -1.07 %, recorded in the same quarter.
Coca-cola Enterprises Inc's Comment on Competitors and Industry Peers
The market for nonalcoholic beverages is highly competitive. We face competitors
that differ within individual categories in our territories. Moreover, competition
exists not only within the nonalcoholic beverage market, but also between the
nonalcoholic and alcoholic markets.
The most important competitive factors impacting our business include advertising
and marketing, product offerings that meet consumer preferences and trends, new
product and package innovations, pricing, and cost inputs. Other competitive factors
include supply chain (procurement, manufacturing, and distribution) and sales
methods, merchandising productivity, customer service, trade and community relationships,
and the management of sales and promotional activities. Management of cold-drink
equipment, including coolers and vending machines, is also a competitive factor.
We believe our most favorable competitive factor is the consumer and customer
goodwill associated with our brand portfolio.
We face strong competition from companies that produce and sell competing products
to a retail sector that is consolidating and in which buyers are able to choose
freely between our products and those of our competitors. Our competitors include
the local bottlers and distributors of competing products and manufacturers of
private-label products. For example, we compete with bottlers and distributors
of products of PepsiCo, Inc., Nestlé S.A., Groupe Danone S.A., and other
private-label products, including those of certain of our customers. In certain
of our territories, we sell products against which we compete in other territories.
However, in all of our territories, our primary business is marketing, producing,
and distributing products of TCCC.