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Barfresh Food Group Inc   (BRFH)
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Barfresh Food Group Inc 's

Competitiveness


 

BRFH Sales vs. its Competitors Q3 2022



Comparing the results to its competitors, Barfresh Food Group Inc reported Total Revenue increase in the 3 quarter 2022 by 24.63 % year on year.
The revenue growth was below Barfresh Food Group Inc 's competitors average revenue growth of 24.63 %, recorded in the same quarter.

List of BRFH Competitors





Revenue Growth Comparisons




Net Income Comparison


Barfresh Food Group Inc recorded net loss , as well as most of its competitors.

<<  BRFH Stock Performance Comparisons


Barfresh Food Group Inc 's Comment on Competitors and Industry Peers


There is significant competition in the smoothie market at both the consumer purchasing level and also the product level.

The competition at the consumer level is primarily between specialized juice bars (e.g. Jamba Juice) and major fast casual and fast food restaurant chains (such as McDonalds). Barfresh does not compete specifically at this level but intends to supply its product to customers that fall within these segments to enable them to compete for consumer demand.

There may also be new entrants to the smoothie market that may alter the current competitor landscape.

The existing competition from a product perspective can be separated into three categories:

Specialized juice bar products: The product is made in-store and each ingredient is added separately.

Syrup based products: The fruit puree is supplied in bulk and not portion controlled for each smoothie. These types of products still require the addition of juice, milk or water and/or yogurt and ice. While there are a number of competitors for this style of product, the two dominant competitors are Island Oasis and Minute Maid, which are both owned by Coca Cola.

Portion pack products: These products contain only the fruit and yogurt and require the addition of juice or milk and ice. The two dominant competitors are General Mills’ Yoplait Smoothies and Inventure Group’s Jamba Smoothies.

The Company believes that ease of use, portion control, premium quality, and minimal capital investment required to enable a customer to begin to carry Barfresh beverage products all add up to represent a very significant competitive advantage that will allow us to quickly gain traction in the market and secure long-term agreements with customers. However, there are other factors that may influence the adoption of a particular product by customers, including their dependence on prior relationships with competition.




*Market share is calculated based on total revenue.



Who are Barfresh Food Group Inc 's Competitors?



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