Avon Products Inc's Competitiveness
A competitive positioning analysis and financial ratio benchmarking of Avon Products Inc (AVP) against its publicly traded competitors: sales growth, net income, profitability, valuation and market share, plus each peer's market capitalization, revenue, income and employees. Free below: the top 5 peers. Subscriber access adds the full competitor list and CSV downloads.
Key Findings: Avon Products Inc vs Its Competitors
- TTM: Trailing 12-month revenue of 2,696M vs 269,292M combined for tracked competitors (1.0% combined share).
- Trending: Latest-quarter revenue run-rate is decelerating (-12.4% annualized vs trailing 12 months), vs holding steady (-1.0%) for its tracked peer group.
- Growth: Avon Products Inc generated -11.0% revenue growth year over year in Q1 2023, vs 1.3% for its tracked competitors combined.
- Profitability: Its -20.3% net margin compares with 6.3% for the peer group.
- Peer revenue share: Avon Products Inc accounted for 0.9% of combined revenue among its tracked peer group, down from 1.0% a year earlier.
Every figure above is sourced and cited in detail further down this page (Market Structure, Profitability & Cost Structure, Productivity vs Peers).
AVP Sales vs. its Competitors, Q1 2023
Avon Products Inc reported revenue contraction of 10.98 % year on year in Q1 2023, below its competitors' combined revenue growth of 1.27 %.
With a net margin of -20.30 %, Avon Products Inc reported lower profitability than its competitors (6.25 %).
Avon Products Inc generated 0.88 % of the combined sales of its peer group, down from 1.00 % a year earlier.
Avon Products Inc vs. its Competitors, Q1 2023
Revenue growth, year on year
Net margin
Revenue run-rate vs trailing 12 months
TTM net margin
TTM = trailing twelve months. Run-rate annualizes the latest quarter (×4) and compares it to TTM. In millions of $. High-Confidence Competitors are named as a competitor directly in an SEC filing; Similar-Size Competitors are the closest peers by market-cap rank within the same industry; Similar Growth & Profitability Competitors are the closest peers by combined revenue growth, operating margin and ROIC, all independent of the competitor list.
TTM revenue, latest-quarter run-rate and net income/margin benchmarked across Avon Products Inc and its 4 competitor groupings. Available under Commercial License.
| Entity | TTM Revenue | Rev Run-rate vs TTM |
|---|---|---|
| Avon Products Inc | $12,345M | +12.3% · Accelerating |
| Competitors combined | $12,345M | +12.3% · Accelerating |
| High-Confidence Competitors (5) | $12,345M | +12.3% · Accelerating |
| Similar Growth & Profitability (7) | $12,345M | +12.3% · Accelerating |
TTM revenue, run-rate and net margin benchmarking across Avon Products Inc's competitor groups requires a Commercial License.
For context: the Personal & Household Products industry grew revenue -4.6% year over year, combined, vs -11.0% for Avon Products Inc. Avon Products Inc's share of combined industry revenue moved from 0.36% to 0.33%, a loss of 0.02 percentage points.
Avon Products Inc's Competitor Quality Breadth
Share of each group, trailing 12 months: profitable (net margin > 0), expanding (revenue growth > 0), growing faster than the industry's own median, and financially distressed (Piotroski F-Score of 2 or below).
| Entity | Profitable | Expanding | Above Industry Growth | Distressed |
|---|---|---|---|---|
| Avon Products Inc | No | No | No | No |
| Competitors combined (20) | ||||
| High-Confidence Competitors (4) | ||||
| Similar Growth & Profitability (8) | 75.00 % (6 of 8) | 12.50 % (1 of 8) | 12.50 % (1 of 8) | 0.00 % (0 of 8) |
Source: CSIMarket API, trailing 12 months. Altman Z-Score is not shown here: it is not populated in the underlying data for any company. Percentages are of companies in each group that report the relevant metric, not of the full group size.
AVP Stock Performance relative to its Competitors
AVP Stock Performance relative to High-Confidence Competitors
AVP Stock Performance relative to Similar Growth & Profitability Competitors
5 Best-Performing Tracked Competitors, Trailing 12 Months
| # | Competitor | TTM Share Price Return | vs U.S.A. 500 |
|---|---|---|---|
| 1 | Johnson and Johnson | 282.9% | Outperformed |
| 2 | International Flavors and Fragrances Inc | 282.9% | Outperformed |
| 3 | Sensient Technologies Corp | 282.9% | Outperformed |
| 4 | Helen Of Troy Limited | 282.9% | Outperformed |
| 5 | Ralph Lauren Corporation | 282.9% | Outperformed |
TTM share price return and U.S.A. 500 outperformance for Avon Products Inc's best-performing tracked competitors requires a Commercial License.
Source: CSIMarket API, trailing 12 months.
Publicly Traded Peers of Avon Products Inc
Revenue and income for trailing 12 months, in millions of $, except employees| Company | Market Cap | Revenues |
|---|---|---|
| Avon Products Inc | - | 2,696.40 |
| Johnson and Johnson | 663,585.20 | 97,929.00 |
| Procter and Gamble Co | 361,061.51 | 87,032.00 |
| Est e Lauder Companies Inc | 34,863.94 | 15,049.00 |
| Kimberly clark Corporation | 32,920.04 | 16,582.00 |
| International Flavors and Fragrances Inc | 22,030.04 | 9,978.00 |
| SUBTOTAL | 1,166,435.40 | 277,789.86 |
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Sources: Avon Products Inc's official press releases and regulatory filings; CSIMarket.com's market research; and the financial filings and press releases of the other companies cited.
Updated on:
Focus of this report: publicly traded companies. Ten additional tables on Avon Products Inc versus competitors, including market share analysis, are in the navigation menu under Competition. To download the tables, please subscribe.
Avon Products Inc's Competitors Named by the Company
Competitive relationships identified from SEC filings and corroborating sources, each with a basis and confidence.| Competitor | Basis | Confidence |
|---|---|---|
| Sharing Services Global Corporation | Named by the company | 85% |
| Dss Inc | Named by the company | 85% |
| Natura and co Holding S a | Named by the company | 85% |
| The Goodyear Tire and Rubber Company | Named by the company | 85% |
| Stablecoin Development Corporation | Named by the company | 85% |
| NBY | Named by the company | 85% |
Filing basis, confidence, active dates and source counts for Avon Products Inc's named competitors require a Commercial License.
Methodology: relationships are extracted from SEC filings (named-competitor disclosures) and corroborating sources. Named by the company = explicitly disclosed as a competitor; Inferred = derived from corroborating signals. Confidence reflects evidence strength.
Avon Products Inc's Business Segment Mix vs Peers
Revenue by operating segment or division, as named and reported by each company. Segment names are the filer's own and are not standardized across companies. Do not assume a same-named or similarly-named segment is defined identically between two companies. Shares are of each company's own total revenue and are not required to sum to 100% (intersegment revenue, unallocated items).| Company | Largest Segment |
|---|---|
| Avon Products Inc | Avon International 52.35 % |
| Johnson and Johnson | Oncology 29.26 % |
| Procter and Gamble Co | Fabric & Home Care 34.83 % |
| Kimberly clark Corporation | North America (NA) 64.41 % |
| International Flavors and Fragrances Inc | Taste 35.21 % |
| Ralph Lauren Corporation | North America 41.03 % |
Source: operating segment revenue as reported in each company's SEC filings (10-K/10-Q), via the CSIMarket API, leaf-level reportable segments only (parent roll-up segments are excluded where sub-segments are separately disclosed).
Avon Products Inc's Productivity vs Peers Comparison
Revenue and income per employee, trailing 12 months, in $; market cap in millions of $| Company | Market Cap | Revenue / Employee | Income / Employee |
|---|---|---|---|
| Avon Products Inc | - | - | - |
| Johnson and Johnson | 663,585 | 695,518 | 149,411 |
| Procter and Gamble Co | 361,062 | 836,846 | 155,231 |
| Est e Lauder Companies Inc | 34,864 | 273,618 | 3,309 |
| Kimberly clark Corporation | 32,920 | 460,611 | 55,250 |
| International Flavors and Fragrances Inc | 22,030 | 464,093 | 12,419 |
| PEERS TOTAL | 1,166,435 | 544,600 | 80,647 |
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Avon Products Inc's Geographic Revenue Exposure vs Peers
Revenue by country/region as reported in each company's most recent filing. Disclosure granularity varies by filer (some report by country, others by broad region) and is shown as disclosed.| Company | Largest Market |
|---|---|
| Johnson and Johnson | United States 57.42 % |
| Procter and Gamble Co | Non-US 52.05 % |
| International Flavors and Fragrances Inc | EMEA 36.59 % |
| Ralph Lauren Corporation | Americas 43.07 % |
| Sensient Technologies Corp | North America 58.71 % |
Source: revenue geography as reported in each company's SEC filings (10-K/10-Q), via the CSIMarket API. Percentages are of that company's own total consolidated revenue for its most recent reported period.
Avon Products Inc's Profitability & Cost Structure
Trailing 12-month margins from SEC-filed financials. Operating margin is compared to the Personal & Household Products industry median; gross margin, EBITDA margin and capital intensity are compared to the live industry average (41 companies).| Metric | Company | Industry | Difference |
|---|---|---|---|
| Gross Margin | 58.32 % | 48.81 % (avg) | +9.5 pp |
| Operating Margin | -5.94 % | industry median | -16.0 pp |
| EBITDA Margin | -9.39 % | 5.40 % (avg) | -14.8 pp |
| Capital Intensity (Capex / Revenue) | 2.06 % | 2.23 % (avg) | -0.2 pp |
Source: CSIMarket API, trailing 12 months. SG&A and R&D as a share of revenue have limited coverage as this data is backfilled and appear only where reported. Higher capital intensity is not inherently negative; it reflects the industry's asset requirements.
Avon Products Inc's Multi-Year Financial Trajectory
Fiscal-year revenue growth, operating margin, return on invested capital and P/E, as reported in SEC filings.| Metric | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 |
|---|---|---|---|---|---|---|---|---|
| Revenue Growth | -30.40 % | -7.19 % | -0.04 % | -2.52 % | -14.50 % | -23.89 % | -6.09 % | -18.66 % |
| Operating Margin | 2.68 % | 5.63 % | 4.78 % | 4.22 % | 2.64 % | -3.37 % | -1.72 % | -6.45 % |
| Return on Invested Capital | 8.41 % | 24.91 % | 21.63 % | 27.36 % | 24.05 % | -133.52 % | 32.08 % | 59.76 % |
| P/E | - | - | 68.5x | - | 1,000,000,000,000.0x | - | - | - |
Source: CSIMarket API, fiscal-year figures. P/E is this company's own historical ratio at each fiscal year end and can swing sharply around an earnings trough: that is real, not a data error.
Avon Products Inc's Strategic Group Map
Every company in Avon Products Inc's industry and named-competitor list, plotted by trailing 12-month revenue growth and operating margin. Avon Products Inc is shown in red; its closest peers by combined growth, margin and ROIC (the Similar Growth & Profitability group above) are labeled.
Source: CSIMarket API, trailing 12 months. Extreme outlier values (from near-zero-revenue companies) are excluded from the plotted cloud but never from the highlighted company or its labeled peers.
Avon Products Inc's Competitive Forces (Porter's Five Forces)
Only the forces this data can support honestly are shown; the other three are marked as such rather than guessed.| Force | Assessment | Basis |
|---|---|---|
| Barriers to Entry | Moderate, in line with the industry | Capital intensity (capex / revenue) of 2.06 % vs industry average 2.23 % (see Profitability & Cost Structure above) |
| Supplier Power | Not covered on this page | See Avon Products Inc's dedicated suppliers page for concentration and dependency data |
| Buyer Power | Not covered on this page | See Avon Products Inc's dedicated customers page for concentration and dependency data |
| Threat of Substitutes | - | No systematic data source for cross-product substitution exists in this system; not estimated |
Note: this is a partial, data-grounded application of the framework, not a complete strategic assessment. Rivalry and barriers-to-entry readings are mechanical translations of the HHI and capital-intensity figures shown elsewhere on this page, not independent judgments.
Avon Products Inc's Industry Attractiveness & Competitive Strength
A CSIMarket composite, not a standard field: each axis is an equal-weighted average of three factors already shown elsewhere on this page (industry growth, industry profitability and rivalry for attractiveness; relative market share, profitability and growth vs industry for strength). Disclosed as a designed methodology, not a precision measurement.
Avon Products Inc falls in the Low attractiveness / Low strength cell: Harvest / Divest.
Source: CSIMarket API, trailing 12 months. Each axis score is a simple 1(low)/2(medium)/3(high) average across its three inputs -- a transparent, disclosed simplification, not a validated academic scoring model.
Avon Products Inc's SWOT
Every point below is a fixed rule applied to a metric already shown elsewhere on this page (Market Structure, Profitability, Valuation, Run-Rate, Stock Performance, Quality Breadth) not an independent strategic assessment. A blank quadrant means no rule was met, not that none apply.Strengths
- Return on equity 12.2 points above the industry aggregate.
Weaknesses
- Operating margin 16.0 points below the industry median.
- Latest-quarter revenue run-rate is decelerating (-12.4% annualized vs trailing 12 months).
Opportunities
No rule matched.
Threats
No rule matched.
Methodology: mechanical, rule-based SWOT. Each bullet reuses a figure already sourced and cited elsewhere on this page; nothing here is generated narrative or independent analyst judgment.
Avon Products Inc's Financial Strength vs Peers Comparison
Quick ratio, working capital, debt to equity and asset turnover, trailing 12 months| Company | Quick Ratio | Working Capital | Debt / Equity |
|---|---|---|---|
| Avon Products Inc | 0.17 | 0.77 | - |
| Johnson and Johnson | 0.37 | 1.05 | 0.60 |
| Procter and Gamble Co | 0.25 | 0.71 | 0.71 |
| Est e Lauder Companies Inc | 0.04 | 1.27 | 1.88 |
| Kimberly clark Corporation | 0.10 | 0.80 | 4.08 |
| International Flavors and Fragrances Inc | 0.07 | 1.62 | 0.42 |
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Quick ratio = cash / current liabilities; working capital ratio = current assets / current liabilities; asset turnover = revenue / total assets. Peers in the Blank Checks industry are excluded.
Avon Products Inc's Revenue and Income Growth vs Peers
Quarterly revenue and net income growth, year over year and quarter over quarter| Company | Period | Revenue Y/Y | Income Y/Y |
|---|---|---|---|
| Avon Products Inc | Q1 2023 | -11.0 % | - |
| Johnson and Johnson | Q2 2026 | +6.6 % | -0.1 % |
| Procter and Gamble Co | Q2 2026 | +1.5 % | -15.0 % |
| Est e Lauder Companies Inc | Q2 2026 | +6.3 % | - |
| Kimberly clark Corporation | Q2 2026 | +0.6 % | -31.6 % |
| International Flavors and Fragrances Inc | Q2 2026 | -29.3 % | -91.5 % |
| PEERS TOTAL | +2.5 % | -7.5 % |
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Growth is shown only where both periods are positive. Peers in the Blank Checks industry are excluded.
Avon Products Inc's Peers' Costs of Sales and Capital Expenditures
Context for revenue growth: peer costs and capex, year over year and quarter over quarter| Company | Period | Costs Y/Y | Capex Y/Y |
|---|---|---|---|
| Avon Products Inc | Q1 2023 | -21.7 % | +15.4 % |
| Johnson and Johnson | Q2 2026 | +5.5 % | +26.7 % |
| Procter and Gamble Co | Q2 2026 | +2.7 % | +2.7 % |
| Est e Lauder Companies Inc | Q2 2026 | -6.8 % | -27.1 % |
| Kimberly clark Corporation | Q2 2026 | -4.5 % | +78.7 % |
| International Flavors and Fragrances Inc | Q2 2026 | +0.5 % | +45.3 % |
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Avon Products Inc's Returns and Turnover vs Peers
ROA, ROI and ROE (trailing 12 months), receivables and inventory turnover| Company | ROA | ROI | ROE |
|---|---|---|---|
| Avon Products Inc | - | - | - |
| Johnson and Johnson | 10.60% | 13.30% | 25.74% |
| Procter and Gamble Co | 12.72% | 17.81% | 30.05% |
| Est e Lauder Companies Inc | 0.93% | 1.36% | 4.68% |
| Kimberly clark Corporation | 11.41% | 19.70% | 115.54% |
| International Flavors and Fragrances Inc | 1.05% | 1.36% | 1.89% |
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ROA = net income / total assets; ROI = net income / investments; ROE = net income / equity; turnover ratios use trailing 12 month revenue (receivables) and cost of sales (inventory).
Avon Products Inc's Valuation vs Peers
P/E, price to sales, PEG, price to cash flow and price to book| Company | P/E | Price / Sales |
|---|---|---|
| Avon Products Inc | 201,761,263,306,197,568.00 | - |
| Johnson and Johnson | 31.48 | 6.78 |
| Procter and Gamble Co | 22.62 | 4.15 |
| Est e Lauder Companies Inc | 195.04 | 2.32 |
| Kimberly clark Corporation | 16.80 | 1.99 |
| International Flavors and Fragrances Inc | 82.46 | 2.21 |
| PEERS AVERAGE | 28.95 | 4.20 |
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P/E = price / diluted EPS (trailing 12 months); PEG = P/E divided by EPS growth; the average row divides the peers' combined market cap by their combined income, sales, cash flow and equity.