Reynolds American Inc  (RAI)
Other Ticker:  
    Sector  Consumer Non Cyclical    Industry Tobacco
   Industry Tobacco
   Sector  Consumer Non Cyclical
Price: $0.0000 $0.00 %
Day's High: 0.00 Week Perf:
Day's Low: $ 0.00 30 Day Perf:
Volume (M): 0 52 Wk High: $ 0.00
Volume (M$): $ 0 52 Wk Avg: $0.00
Open: $0.00 52 Wk Low: $0.00

 Market Capitalization (Millions $) -
 Shares Outstanding (Millions) 1,436
 Employees 5,300
 Revenues (TTM) (Millions $) 12,658
 Net Income (TTM) (Millions $) 3,411
 Cash Flow (TTM) (Millions $) -160
 Capital Exp. (TTM) (Millions $) 178

Reynolds American Inc
R.J. Reynolds Tobacco Holdings, Inc. was incorporated as a holding company in 1970, and is listed on the New York Stock Exchange under the symbol RJR. RJR’s wholly owned subsidiaries include its operating subsidiaries, R. J. Reynolds Tobacco Company, referred to as RJR Tobacco, and Santa Fe Natural Tobacco Company, Inc., referred to as Santa Fe.

RJR has one reportable operating segment, RJR Tobacco, which is the second largest cigarette manufacturer in the United States. RJR Tobacco’s largest selling cigarette brands, CAMEL, WINSTON, SALEM and DORAL, were four of the top ten best-selling brands of cigarettes in the United States in 2003. Those brands, and its other brands, including VANTAGE, MORE and NOW, are manufactured in a variety of styles and marketed in the United States to meet a range of adult smoker preferences.

RJR’s operating subsidiaries are committed to building strong brands. RJR Tobacco’s marketing programs are designed to strengthen each brand’s image, build brand awareness and loyalty, and attract adult smokers of competing brands. In September 2003 RJR announced a refocused brand portfolio strategy for RJR Tobacco and significant cost reduction initiatives. Marketing investments will now focus on two growth brands, CAMEL and SALEM, with more limited investments being made in WINSTON and DORAL, to optimize profitability. The new strategy is currently being implemented. In addition to building strong brand equity, RJR Tobacco’s marketing approach utilizes a retail pricing strategy, including discounting at retail, to defend its brands’ shares of market against competitive pricing pressure. RJR Tobacco’s competitive pricing includes discounting programs, such as retail buydowns, free product promotions and consumer coupons. Retail buydowns refer to payments made to the retailer to reduce the price that consumers pay at retail.


In addition to declining sales volumes, profitability of the U.S. cigarette industry and RJR continues to be adversely impacted by increases in state excise taxes, competitive promotional spending and deep-discount brand growth. “Deep-discount brands” are brands manufactured by companies that are not original participants in the Master Settlement Agreement, and accordingly, do not have cost structures burdened with MSA-related payments to the same extent as the original participating manufacturers.


Customers Net Income fell by RAI's Customers Net Profit Margin fell to

-17.36 %

2.7 %

• Customers Performance • Customers Expend. • Customers Efficiency • List of Customers


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Reynolds American Inc's Segments
RJR Tobacco
 Segment    83.23 % of total Revenue
All Other
 Segment    3.23 % of total Revenue
 Segment    6.64 % of total Revenue
Santa Fe
 Segment    3.8 % of total Revenue
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Reynolds American Inc's Operating Statistics Decrease / Increase
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