Market Capitalization (Millions $) |
27,597 |
Shares
Outstanding (Millions) |
697 |
Employees |
4,014 |
Revenues (TTM) (Millions $) |
3,646 |
Net Income (TTM) (Millions $) |
1,862 |
Cash Flow (TTM) (Millions $) |
-227 |
Capital Exp. (TTM) (Millions $) |
25 |
Pinterest Inc
Pinterest is a place where over 400 million individuals from all over the world go to gather ideas for living their best lives. They come to find and bring to life ideas for everyday tasks such as preparing dinner or selecting what to wear; big commitments like as renovating a home or training for a marathon; continuing loves such as gardening or fashion; and milestone occasions such as organizing a wedding or a dream trip.
Our users dont always have the words to articulate what they want, but they know what they want when they see it.
Images and video may convey ideas that are difficult to express in words. People use Pinterest to find inspiring and customized visual material, which we refer to as Pins. Pins are made when Pinners, authors, and companies produce new material for our platform or save current online content. Pins are kept and arranged into boards and sections, which are collections of pins. Pinners may picture what their future could look like by browsing and pinning visual ideas on our site, which helps people go from inspiration to action.
Pinterest is also unique because weve designed it to be an inspiring platform, that we foster through our policies and product development -- for example, Pinterest has banned political and weight loss ads, developed inclusive beauty search functionality and launched compassionate search for Pinners seeking mental health support. This work is foundational to our mission because we believe people are less likely to imagine their future and bring it to life when they feel self-conscious, excluded, or unhappy. It also creates value for businesses and brands on the platform (including our advertising partners), who have the opportunity to showcase their products and services in an inspiring environment that we believe is conducive to building an emotional connection with consumers.
When individuals use Pinterest, they engage with a number of different surfaces, each of which has its own set of features and experiences. Pinners frequently switch between different surfaces throughout a single session.
When people open the Pinterest mobile application or navigate to www.pinterest.com, they are by default in their Home Feed, where they can discover Pins relevant to their tastes and interests in a scrolling format. We have several types of Pins on our platform, including:
Standard Pins: Static images that link to content from around the web highlighting products, recipes, style and home inspiration, DIY, and more.
Video Pins: Short videos from businesses that link to content from around the web on topics like cooking, beauty and DIY projects.
Product Pins: Product Pins feature items from our catalog inventory that can be purchased and include metadata on prices and stock availability as well as links to the product page of a retailer's website.
Idea Pins: Idea Pins are multi-pages of videos, images, text and lists that are natively created on Pinterest. This format enables creators to show how to bring ideas to life (e.g. how to cook a meal or design a room).
Pinterest reaches over 400 million monthly active users, a significant majority of which are women. We believe the value of Pinterest's audience to advertisers is driven not merely by the number of Pinners on our platform or their demographics, but also by when and why they use Pinterest. People use Pinterest in ways that, when taken together, can make it uniquely valuable to advertisers.
First, Pinners often come to the platform with an intent to purchase goods or services. Getting inspiration for your home, your style or your travel typically means that you are actively looking for products and services to buy. Commercial content from brands, retailers and advertisers is central to Pinterest. This means that relevant ads don't compete with native content on Pinterest; instead, they are content. Second, we believe that in-market consumers on Pinterest tend to be early in their journey toward a purchase and don't yet know what they want to purchase. Accordingly, we believe that they are open to discovering new products and brands on Pinterest rather than merely navigating to brands they already know, as is common on traditional search engines and e-commerce platforms.
We offer both brand and performance ads, with performance representing approximately two-thirds of our revenue for the year ended December 31, 2021. Brand revenue is billed when an advertiser optimizes an ad campaign around 'brand' objectives like impressions or video views. Performance revenue is billed when an advertiser optimizes an ad campaign around 'performance' objectives like clicks or conversion events.
Because Pinners travel down the entire purchasing funnel on Pinterest, our ad product suite is used by different advertisers to meet different objectives, including awareness, consideration and sales. Many advertisers use multiple ad objectives simultaneously to achieve their goals on the platform.
Pinterest ads appear in the home feed and on search results pages. They echo the visual style of organic Pins and are fully integrated into the design. A Pinner sees ads as he scrolls through her home feed and search results, looking for inspiration and ideas.
Consideration and Sales Objectives.
When a Pinner clicks on an ad, he sees an intermediate screen that gives him a closer view of the ad creative as well as the option to save the ad to a board. He will also be able to swipe up or click to see the advertiser's online presence, where he can pursue deeper consideration (by exploring available products and services or signing-up for memberships) and potentially transact.
Ad Formats
Standard ad: A static image used to showcase content in a simple vertical image format.
Video ad: Used by advertisers to capture attention and tell a story with a visually engaging format. We currently offer three video ad formats: standard video, performance video and max width video.
Shopping ad: Similar to a standard ad, used to reach people when they are deciding what to buy. Shopping ads are exclusive to advertisers who upload their product catalog to Pinterest.
Carousel ad: Multiple static or video in one carousel, used by advertisers to showcase more than one image or video at a time.
Collection ad: Used by advertisers to display products in action with a hybrid format that mixes lifestyle imagery and video with featured products.
Idea ad: An Idea ad is an Idea Pin that has been created and promoted by a business. Idea ads can be used in conjunction with a paid partnership tag from a creator the brand has partnered with. These features are currently in beta.
Our Advertising System
Ad Auction
All advertisers on Pinterest buy ads through an auction-based system. Our ad auction allows us to serve ads to Pinners at relevant moments while optimizing business outcomes for advertisers. Today, our advertisers can optimize their campaigns around four different types of user activity depending on their objectives: impressions ("CPM"), video views ("CPV"), clicks ("CPC"), and conversion events ("oCPM"), such as checkout or add-to-cart.
Our auction system selects the best ad for each available ad impression, based on the likelihood of a desired action occurring and how much that action is worth to advertisers. The likelihood of the action occurring depends on a variety of factors, such as ad relevance and creative quality.
Company Address: 651 Brannan Street San Francisco 94107 CA
Company Phone Number: 762-7100 Stock Exchange / Ticker: NYSE PINS
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