Mondelez International is one of the world’s largest snack companies,
following the spin-off of our North American grocery operations to our shareholders
(the “Spin-Off”), Mondelez International is a “new”
company in name and strategy, yet we carry forward the values of our legacy
organization and the heritage of our iconic brands.
Our vision is to Create Delicious Moments of Joy. We support this vision by
manufacturing and marketing delicious food and beverage products for consumers
in approximately 165 countries around the world.
We are a Global Snacks Powerhouse. We hold leading market shares in every category
and every region of the world in which we compete. We hold the No. 1 position
globally in biscuits, chocolate, candy and powdered beverages as well as the
No. 2 position in gum and coffee. Our portfolio includes nine brands with annual
revenues exceeding $1 billion each including Oreo, Nabisco and LU biscuits;
Milka, Cadbury Dairy Milk and Cadbury chocolates; Trident gum; Jacobs coffee;
and Tang powdered beverage.
Strategy
As a Global Snacks Powerhouse, we intend to leverage our core strengths, including
market leadership positions across our categories and a significant presence
in every geography, to achieve two primary goals: deliver top-tier financial
performance and be a great place to work. We plan to achieve these goals by
executing five strategies:
Unleash the Power of Our People. We recognize the importance of our people living
out our shared vision and delivering on our shared goals with joy, commitment
and unquestioned integrity. With our employees, we are creating collaborative,
creative, learning communities to share good ideas and execute plans more efficiently
and effectively.
Transform Snacking. Our global Power Brands are the heart of our competitive
advantage. They enable us to fulfill consumers’ needs with a full range
of snacking choices that fuel the body, treat the spirit and boost the mind.
By skewing resources to these brands, we expect to drive substantial growth.
In addition, our global innovation platforms, such as those that help consumers
“sustain energy” or “satisfy hunger,” allow us to quickly
adapt successful products from one market to many others. By meeting the needs
of consumers and continually innovating our existing portfolio of products,
we expect to grow and maintain our market-leading positions.
Revolutionize Selling. Following our acquisitions of the LU biscuit business
in 2007 and Cadbury Limited in 2010, we significantly expanded our routes to
market around the globe, particularly in emerging markets. We plan to expand
and further develop best-in-class sales and distribution capabilities across
our key markets in both developing and developed markets.
Drive Efficiency to Fuel Growth. We drive growth by managing our business through
a virtuous cycle to deliver great quality at advantaged costs. To drive sales
and earnings growth, we focus on our Power Brands and Priority Markets, we work
to expand margins through overhead discipline and by leveraging lean and simple
cost management programs within our integrated supply chain. We then reinvest
savings to pursue additional targeted growth opportunities within our portfolio.
Protect the Well-being of Our Planet. We are committed to growing our business
while protecting our planet and its people. To accomplish this, we deliver safe,
high-quality foods and ensure a safe work environment for our employees. We
also create foods that fit the way people eat today and provide balanced snacking
choices by inventing new solutions and improving our nutritional profile. We
protect our resources, focusing on where we can have the greatest impact. We
empower farming communities to deliver innovative solutions throughout our ingredient
supply chain. We drive resource efficiency and design sustainability into our
operations to minimize the toll we have on the planet.
Seasonality
Demand for some of our products may be influenced by holidays, changes in seasons
or other annual events. However, overall sales of our products are generally
evenly balanced throughout the year due to the offsetting nature of demands
for our products within our diversified product portfolio.
Competition
We face competition in all aspects of our business. Competitors include large
national and international companies and numerous local and regional companies.
Some competitors have different profit objectives and some international competitors
are less susceptible to currency exchange rates. We compete primarily on the
basis of product quality, brand recognition, brand loyalty, service, marketing,
advertising and price. Moreover, improving our market position or introducing
a new product requires substantial research, development, advertising and promotional
expenditures.