McorpCX, Inc. was incorporated in the State of California on December 14, 2001.
We are a customer experience (CX) management solutions company dedicated to
helping organizations improve customer experiences, increase customer loyalty,
reduce costs and increase revenue. The Company operated as The Innes Group,
Inc., d/b/a MCorp Consulting until filing a Certificate of Amendment to the
Articles of Incorporation renaming the Company Touchpoint Metrics, Inc., effective
October 18, 2011. During Q1 2015, the Company filed a d/b/a (doing business
as) with the California Secretary of State to begin doing business as McorpCX.
On June 11, 2015, at our Annual General Meeting, shareholders passed a resolution
to change the name of the Company to McorpCX, Inc.
We are a leading customer experience services company, delivering consulting
and technology solutions to customer-centric organizations. We are engaged in
the business of delivering technology-enabled consulting and professional services
that are designed to help corporations improve their customer listening and
customer experience management capabilities. To augment our consultative solutions,
we have developed technology products that include on-demand “cloud based”
customer experience management software. Our professional and related services
include a range of customer experience management services such as research,
training, strategy consulting and process optimization.
We maintain our primary business address at 201 Spear Street, Suite 1100, San
Francisco, CA 94105. Our telephone number is (415) 526-2655. Our registered
agent for service of process is Northwest Registered Agents, Inc. Our web address
is http://www.mcorp.cx. The inclusion of our internet address in this report
does not include or incorporate by reference into this report any information
contained on, or accessible through, our website.
CX is defined as the sum of all experiences a customer has with a company,
its goods and its services, across various touchpoints and over the duration
of their relationship with that company. Customer experience management (CXM)
is a series of disciplines, methodologies and processes used to comprehensively
understand, plan, measure and manage a customer’s experiences, with the
goal of improving customer perceptions.
We are engaged in the business of helping corporations improve their CX and
CXM capabilities and serve a wide variety of industries and customer sizes.
Our primary revenue source comes from consulting and professional services
including research, training, strategy consulting and process optimization.
To augment our consultative solutions, we have developed technology products
that include on-demand “cloud based” customer experience management
software such as Touchpoint Mapping® On-Demand (also marketed as McorpCX
| Insights), referred to as “Touchpoint Mapping” and McorpCX | Persona.
Together, our services and products are designed to help organizations improve
customer experiences, increase customer loyalty, reduce costs and increase revenue.
We serve a wide variety of industries and customer sizes.
We provide professional and related consulting services including customer
experience management consulting in the areas of research, strategy development,
planning, education, training and best practices, and includes the articulation
of customer-centric strategies and implementation roadmaps in support of these
strategies.
These services are intended to help primarily large and medium sized organizations
systematically and predictably plan, design and deliver better customer experiences,
maximize their return on investment, improve their operational efficiency, and
increase customers adoption of their products and services.
Our current products include Touchpoint Mapping and McorpCX | Persona. These
SaaS-based software solutions are designed to be delivered through a cloud-based
platform. The Touchpoint Mapping platform can provide access to survey deployment,
the ability to manage customer data, and access to customer-driven business
intelligence (BI) by displaying data in a series of online dashboards. The McorpCX
| Persona platform provides the ability to create, manage, access and share
customer persona, with the intention of helping to digitize and automate the
persona development process.