| Market Capitalization (Millions $) |
100 |
| Shares
Outstanding (Millions) |
36 |
| Employees |
591 |
| Revenues (TTM) (Millions $) |
299 |
| Net Income (TTM) (Millions $) |
-465 |
| Cash Flow (TTM) (Millions $) |
-112 |
| Capital Exp. (TTM) (Millions $) |
13 |
Cardlytics Inc
Our objective is to reimagine marketing by putting data to good use. We aim to achieve this goal by running an advertising platform across our and our partners' digital channels, which include the web, mobile apps, email, and different real-time alerts (the "Cardlytics platform"). We also run a consumer data platform that uses point-of-sale ("POS") data, including product-level purchase data, to allow advertisers to do analytics and targeted loyalty marketing while maintaining their privacy, as well as to analyze the impact of their marketing (the "Bridg platform").
The Cardlytics platform's partners are primarily financial institutions ("FI partners") that offer us with anonymised purchase data and access to their digital banking consumers. Merchants ("merchant data partners") who allow us with access to their POS data, including product-level purchase data, are Bridg platform partners. We make purchase data actionable by applying sophisticated analytics to it, assisting marketers in identifying, reaching, and influencing probable buyers at scale, as well as measuring the real sales effect of their marketing expenditure. We work with top marketers in a range of industries, including retail, restaurants, travel and entertainment, direct-to-consumer, and groceries and gas.
Our purchase intelligence, along with our access to customers via our and our partners' digital channels, allows us to assist marketers in resolving basic issues. Marketers increasingly have access to information on their clients' purchasing habits in their own stores, websites, and loyalty programs. They, on the other hand, lack information into their customers' purchasing habits outside of their stores and websites, as well as the buying habits of those who aren't yet their clients. Marketers only observe a small percentage of their consumers' overall purchasing habits, no matter how detailed their own customer data is.
Through the Cardlytics platform, marketers can deliver advertising content to customers in the form of an opportunity to earn rewards, which are funded with a portion of the fees we collect from marketers. Additionally, the Cardlytics platform benefits customers by showing them relevant advertisements tailored to their specific needs based on their spending patterns to enhance their overall experience. We maintain similar platforms in both the United States ("U.S."). and United Kingdom ("U.K.").
The Cardlytics platform helps marketers find potential new customers that are active in their category but not currently shopping with them, or to grow their business with existing customers. Our marketing is targeted and measured based on actual purchase data at a customer and account level. However, all reporting is aggregated across consumers in our network of FI partners. Unlike many other measurement solutions on which the marketing industry has historically relied, our measurements are not probabilistic or based on models, but are based on actual in-store and online purchases.
The breadth of our network of FI partners means that we are able to offer marketers the ability to optimize their marketing efforts to reach a large number of consumers through a single point of contact. The Cardlytics platform also provides our marketers a scalable solution for driving customer loyalty and engagement whereby Cardlytics handles everything from contracting with marketers and creating, managing and reporting performance of their campaigns to attributing incentives to each of our partners' customers.
The Cardlytics platform helps solve fundamental problems for our FI partners. Leveraging our powerful predictive analytics, we create compelling cash back offers that have the potential to drive deeper and sustained use of the FI's digital channels, which we believe reduces customer attrition and increases use of the FIs’ credit and debit cards. Today, our FI partners include Bank of America, National Association ("Bank of America"), JPMorgan Chase Bank, National Association (“Chase”) and Wells Fargo Bank, National Association (“Wells Fargo”), as well as many other national and regional financial institutions, financial technology companies, virtual-only banks, and several of the largest bank processors and digital banking providers to reach customers of small and mid-sized FIs.
Company Address: 675 Ponce de Leon Ave. NE, Ste 6000 Atlanta 30308 GA
Company Phone Number: 792-5802 Stock Exchange / Ticker: NASDAQ CDLX
| CDLX is expected to report next financial results on May 01, 2023. |
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2.71%