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Cardlytics Inc (NASDAQ: CDLX) |
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Price: $1.7900
$-0.16 
-8.205%
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| Day's High:
| $2.18
| Week Perf:
| 4.68 %
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| Day's Low: |
$ 1.79 |
30 Day Perf: |
-10.05 % |
| Volume (M): |
1,072 |
52 Wk High: |
$ 9.48 |
| Volume (M$): |
$ 1,919 |
52 Wk Avg: |
$3.69 |
| Open: |
$1.95 |
52 Wk Low: |
$1.22 |
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| Market Capitalization (Millions $) |
93 |
| Shares
Outstanding (Millions) |
52 |
| Employees |
454 |
| Revenues (TTM) (Millions $) |
273 |
| Net Income (TTM) (Millions $) |
-178 |
| Cash Flow (TTM) (Millions $) |
-46 |
| Capital Exp. (TTM) (Millions $) |
19 |
Cardlytics Inc
Our objective is to reimagine marketing by putting data to good use. We aim to achieve this goal by running an advertising platform across our and our partners digital channels, which include the web, mobile apps, email, and different real-time alerts (the "Cardlytics platform"). We also run a consumer data platform that uses point-of-sale ("POS") data, including product-level purchase data, to allow advertisers to do analytics and targeted loyalty marketing while maintaining their privacy, as well as to analyze the impact of their marketing (the "Bridg platform").
The Cardlytics platforms partners are primarily financial institutions ("FI partners") that offer us with anonymised purchase data and access to their digital banking consumers. Merchants ("merchant data partners") who allow us with access to their POS data, including product-level purchase data, are Bridg platform partners. We make purchase data actionable by applying sophisticated analytics to it, assisting marketers in identifying, reaching, and influencing probable buyers at scale, as well as measuring the real sales effect of their marketing expenditure. We work with top marketers in a range of industries, including retail, restaurants, travel and entertainment, direct-to-consumer, and groceries and gas.
Our purchase intelligence, along with our access to customers via our and our partners digital channels, allows us to assist marketers in resolving basic issues. Marketers increasingly have access to information on their clients purchasing habits in their own stores, websites, and loyalty programs. They, on the other hand, lack information into their customers purchasing habits outside of their stores and websites, as well as the buying habits of those who arent yet their clients. Marketers only observe a small percentage of their consumers overall purchasing habits, no matter how detailed their own customer data is.
Through the Cardlytics platform, marketers can deliver advertising content to customers in the form of an opportunity to earn rewards, which are funded with a portion of the fees we collect from marketers. Additionally, the Cardlytics platform benefits customers by showing them relevant advertisements tailored to their specific needs based on their spending patterns to enhance their overall experience. We maintain similar platforms in both the United States ("U.S."). and United Kingdom ("U.K.").
The Cardlytics platform helps marketers find potential new customers that are active in their category but not currently shopping with them, or to grow their business with existing customers. Our marketing is targeted and measured based on actual purchase data at a customer and account level. However, all reporting is aggregated across consumers in our network of FI partners. Unlike many other measurement solutions on which the marketing industry has historically relied, our measurements are not probabilistic or based on models, but are based on actual in-store and online purchases.
The breadth of our network of FI partners means that we are able to offer marketers the ability to optimize their marketing efforts to reach a large number of consumers through a single point of contact. The Cardlytics platform also provides our marketers a scalable solution for driving customer loyalty and engagement whereby Cardlytics handles everything from contracting with marketers and creating, managing and reporting performance of their campaigns to attributing incentives to each of our partners customers.
The Cardlytics platform helps solve fundamental problems for our FI partners. Leveraging our powerful predictive analytics, we create compelling cash back offers that have the potential to drive deeper and sustained use of the FIs digital channels, which we believe reduces customer attrition and increases use of the FIs' credit and debit cards. Today, our FI partners include Bank of America, National Association ("Bank of America"), JPMorgan Chase Bank, National Association ('Chase') and Wells Fargo Bank, National Association ('Wells Fargo'), as well as many other national and regional financial institutions, financial technology companies, virtual-only banks, and several of the largest bank processors and digital banking providers to reach customers of small and mid-sized FIs.
Company Address: 675 Ponce de Leon Ave. NE, Suite 4100 Atlanta 30308 GA
Company Phone Number: 798-5802 Stock Exchange / Ticker: NASDAQ CDLX
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| Stock Performances by Major Competitors |
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| Announcement
Published Mon, Mar 3 2025 6:34 PM UTC
Cardlytics, Inc. (NASDAQ: CDLX), a marketing analytics firm that leverages consumer transaction data for targeted advertising, finds itself at a critical juncture as it faces a pending class action lawsuit for securities fraud. The Gross Law Firm announced on March 3, 2025, that shareholders wishing to understand their rights regarding this lawsuit should reach out before Ma...
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| Announcement
Published Thu, Sep 26 2024 12:45 PM UTC
In the financial arena, investor confidence often hinges on a company?s growth trajectory, recent performance metrics, and proactive measures to navigate adversity. Cardlytics, Inc. (NASDAQ: CDLX), a prominent player in the digital advertising sector, now finds itself under intense scrutiny from its investors as the company grapples with waning revenues and increasing costs,...
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| Stock Market Announcement
Published Mon, Aug 19 2024 8:05 PM UTC
Cardlytics Announces Inducement Grant Under Nasdaq Listing Rule 5635(c)(4)
ATLANTA, Aug. 19, 2024 - Cardlytics, Inc. (NASDAQ: CDLX), the advertising platform in banks digital channels, made a significant announcement today regarding the granting of restricted stock units to seven newly hired employees. This move comes as a material inducement to employment and aligns wi...
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| Announcement
Published Sun, Aug 11 2024 1:00 AM UTC
In recent developments, Cardlytics, Inc. (NASDAQ: CDLX) has found itself under scrutiny from Bragar Eagel & Squire, P.C., a prominent stockholder rights law firm. The firm is investigating potential claims against Cardlytics on behalf of its stockholders, evaluating whether the company has violated federal securities laws or engaged in unethical business practices. This inve...
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| Cardlytics Inc
Cardlytics, Inc. (CDLX), a digital advertising platform, recently released its financial results for the fiscal first quarter of 2024. The company reported losses of $0.56 per share, an increase from $0.40 per share in the previous year. However, earnings per share improved from -$2.45 to an undisclosed positive value. Furthermore, the revenue grew by 5.094% to $67.61 million compared to the corresponding period a year ago, while sequentially, it fell by -24.178% from $89.17 million.
Underperformance compared to contemporaries:
When considering the performance of the Internet Services & Social Media sectors as a whole, it becomes apparent that Cardlytics, Inc. has underperformed. While the company's revenue experienced modest growth, its contemporaries reported a significant revenue elevation of 18.66% in the corresponding period compared to a year ago.
Net Shortfall in Q1 2024:
In a surprising twist, Cardlytics, Inc. recorded a net shortfall of $-24.275 million for the fiscal first quarter of 2024. This comes as a significant deviation from the earnings of $13.608 million reported in the corresponding financial reporting period a year before.
Implication of Cardlytics' convertible senior notes offering:
Cardlytics, Inc. recently announced the pricing of its offering of $150.0 million aggregate principal amount of 4.25% convertible senior notes due 2029 in a private offering to qualified institutional buyers. This move indicates a strategic financial decision by the advertising platform to raise capital through debt financing.
Impact on shareholders:
For shareholders of Cardlytics, Inc., this announcement carries significant implications. With the issuance of convertible senior notes, the company's capital structure and financial health may be impacted. The offering provides investors with the opportunity to earn interest while also offering the option to convert their notes into shares of the company's common stock.
Future Outlook:
Considering the disappointing financial results and the need for additional capital, Cardlytics, Inc. must carefully navigate its path going forward. While the revenue growth remains positive, the underperformance compared to industry peers raises concerns about the company's ability to effectively capitalize on market opportunities.
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| Per Share |
Current |
| Earnings (TTM) |
-3.5 $ |
| Revenues (TTM) |
5.26 $
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| Cash Flow (TTM) |
- |
| Cash |
1 $
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| Book Value |
1.24 $
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| Dividend (TTM) |
0 $ |
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| Per Share |
|
| Earnings (TTM) |
-3.5 $
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| Revenues (TTM) |
5.26 $ |
| Cash Flow (TTM) |
- |
| Cash |
1 $
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| Book Value |
1.24 $ |
| Dividend (TTM) |
0 $ |
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| Served based pricing |
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 40.25 % |
of total Revenue |
| Engagement based pricing |
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49.56 % |
of total Revenue |
| Other Revenue 1 |
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1.37 % |
of total Revenue |
| Bridg Platform Revenue |
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8.83 % |
of total Revenue |
| Cardlytics Direct |
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91.17 % |
of total Revenue |
| Bridg Acquisition |
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8.83 % |
of total Revenue |
| United States |
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91.1 % |
of total Revenue |
| United Kingdom |
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8.9 % |
of total Revenue |
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0.71% 