ACCO Brands is a leading global manufacturer and marketer of office, school
and calendar products and select computer and electronic accessories. More than
80% of our net sales come from brands that occupy the number one or number two
positions in the select markets in which we compete. We seek to develop new
products that meet the needs of our consumers and commercial end-users. We compete
through a balance of product innovation, category management, a low-cost operating
model and an efficient supply chain. We sell our products to consumers and commercial
end-users primarily through resellers, including traditional office supply resellers,
wholesalers and retailers, including on-line retailers. Our products are sold
primarily to markets located in the U.S., Northern Europe, Brazil, Canada, Australia
and Mexico.
The majority of our revenue is concentrated in geographies where demand for
our product categories is in mature stages, but we see opportunities to grow
sales through share gains, channel expansion and new products. Over the long-term
we expect to derive growth in faster growing emerging geographies where demand
in the product categories in which we compete is strong, such as in Latin America
and parts of Asia, the Middle East and Eastern Europe. We plan to grow organically
supplemented by strategic acquisitions in both existing and adjacent categories.
Historically, key drivers of demand for office and school products have included
trends in white-collar employment levels, education enrollment levels, gross
domestic product (GDP), growth in the number of small businesses and home offices,
as well as consumer usage trends for our product categories.
We believe our leading product positions provide the scale to enable us to
invest in product innovation and drive growth across our product categories.
We currently manufacture approximately half of our products locally where we
operate, and source approximately half of our products, primarily from China.
Our strong commitment to understanding our consumers and defining products
that fulfill their needs drives our product development strategy, which we believe
is and will continue to be a key contributor to our success. Our new products
are developed from our own consumer understanding, our own research and development
or through partnership initiatives with inventors and vendors. Costs related
to consumer research and product research when paid directly by ACCO Brands
are included in marketing costs and research and development expenses, respectively.
We consistently review our businesses and product offerings, assess their strategic
fit and seek opportunities to divest nonstrategic businesses and rationalize
our product offerings. The criteria we use in assessing the strategic fit include:
the ability to increase sales for the business; the ability to create strong,
differentiated brands; the importance of the business to key customers; the
businesss relationship with existing product lines; the impact of the business
to the market; and the businesss actual and potential impact on our operating
performance. As a result of this review process, during 2014, we made a strategic
decision that resulted in the loss of low-margin retail bindery business related
to a large customer in the North America segment and repositioned the Computer
Products Group by shifting our focus away from certain commoditized tablet accessories.
Additionally, approximately half of the products we sell are sourced from China
and other Far Eastern countries. The prices for these sourced products are denominated
in U.S. dollars. Accordingly, movements in the value of local currencies relative
to the U.S. dollar affect the cost of goods sold by our non-U.S. business when
they source products from Asia. A weaker dollar decreases costs of goods sold
and a stronger dollar increases costs of goods sold relative to the local selling
price. In response to the strengthening of the U.S. dollar, we typically seek
to raise prices in our foreign markets in an effort to recover lost gross margin.
Due to competitive pressures and the timing of these price increases relative
to the changes in currency exchange rates, it is often difficult to increase
prices fast enough to fully offset the cumulative impact of the foreign-exchange-related
inflation on our cost of goods sold in these markets. Further, our international
operations sell in their local currencies and are exposed to their domestic
currency movements against the U.S. dollar. Additionally, where possible, we
seek to hedge our exposure to provide more time to raise prices, but this is
not always possible where our competitors are not similarly affected.