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Star Fashion Culture Holdings Limited's Business Segments
Star Fashion Culture Holdings Limited's reported revenue by business segment and by geographic region, quarterly and annual, normalized against the consolidated income statement. Free below: the top 3 rows per table, this quarter and this fiscal year. Subscriber access adds the full segment history and operating income by segment.
Reportable Segments
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Largest Segment
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Total Revenue
$ 15
Regions Reported
-
Annual Results
Revenue by Product & Service Category -
- Marketing Campaign Planning and Execution0%
- Online Precision Marketing0%
- Offline Advertising30.8%
Revenue by Product & Service Category -
| Category | Revenue (Millions) | % of Total |
|---|---|---|
| Marketing Campaign Planning and Execution | $ 73 | - |
| Online Precision Marketing | $ 32 | - |
| Offline Advertising | $ 5 | 30.8% |
Product and service categories are a supplemental disclosure and are not required to sum to consolidated revenue or to the reportable segments above.
Description of Star Fashion Culture Holdings Limited
Star Fashion Culture Holdings Limited, incorporated in the Cayman Islands in 2023, operates primarily through its subsidiary Xiamen Star Fashion Culture Media Co., Ltd., established in 2015. The company provides content marketing solutions, including marketing campaign planning and execution, offline advertising services, and online precision marketing services. It plans and executes marketing campaigns for events such as marathons, sports events, and music festivals, offering in-house designed marketing materials like posters and promotional videos, with production and logistics managed by third-party suppliers. The company also implements online media promotion strategies by placing advertisements and marketing content on platforms including Iqiyi, Xigua Channel, Weibo, and WeChat, typically through third-party suppliers. Its offline advertising services encompass outdoor advertising solutions tailored to customer requirements, involving in-house design and coordination with suppliers to produce and display materials such as posters and LED display boards at various outdoor locations.