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12 Retech Corporation  (RETC)
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    Sector  Technology    Industry Software & Programming
   Industry Software & Programming
   Sector  Technology

12 Retech Corporation

Business Description


At our core, we are a software company whose technology allows retailers to combat the dual threats of Walmart and Amazon — both online and in physical stores. Our microbrand rollup acquisition strategy allows us to demonstrate the effectiveness of our software, devise and test new products, while providing shareholder value through immediate revenue and earnings growth. The Company operates through our subsidiaries on three continents

-12 Hong Kong, Ltd. a corporation organized in the special economic region of Hong Kong. On June 27, 2017 the Company acquired 12 Hong Kong, Ltd. in a share exchange transaction (See section 7 Management Discussion & Analysis). This is the technology company that manages all the Company’s proprietary and licensed technology that is utilized and sold by the other subsidiaries. In addition, this subsidiary serves as an additional marketing and sales hub for Asia, particularly the Chinese market, excluding Japan.

-12 Japan, Ltd. a corporation organized in Japan. The Company acquired 12 Japan, Ltd, located in Tokyo, Japan on July 31, 2017 in a share exchange (see section 7 Management Discussion & Analysis). This subsidiary operates in the country of Japan. It is this subsidiary that services our first customer, Itoya Ltd, where our technology was successfully implemented and proven.

-12 Europe A.G. a corporation organized in Switzerland. The Company acquired 12 Europe A.G. on October 26, 2017 in a shares exchange. (see section 7 Management Discussion & Analysis). This subsidiary markets, sells, and services the Company’s proprietary and licensed technology to retailers in the European market from its base in Zurich, Switzerland. Since its acquisition, this subsidiary has already signed agreements with 4 retailers, 1 department store and 3 local businesses, to deploy our technology and 12Sconti app (see Our Technology).

-12 Retail Corporation was formed in the state of Arizona, USA and maintains an office in Scottsdale, Arizona. This subsidiary was formed on Sept. 18, 2017 to execute the Company’s microbrand roll up acquisition strategy as well as to penetrate the North American market with our technology to select retailers. All of the microbrands that are acquired will retain their own brand name and identity although they will share some economies of scale and benefit from the management expertise, resources and capital allocation available as a subsidiary of the Company. The microbrands will become subsidiaries of 12 Retail Corporation.

-E-motion Apparel, Inc. (“EAI”) On March 12, 2018, The Company acquired 100% of the equity in E-motion Apparel, Inc, a California corporation, though the 12 Retail subsidiary, pursuant to a Share Exchange Agreement (see Section “Subsequent Events”), which itself owns four other microbrands that target specific niche markets: Lexi-Luu Dancewear, Punkz Gear, Cleo VII and Skipjack Dive & Dance Wear. This company, now located in Salt Lake City, Utah, operates its own production and fulfillment facility that management believes can be utilized by all of the Company’s future microbrand acquisitions as a competitive advantage to quickly produce, market, sell and deliver many smaller quantities of garments, keeping online sales channels fresh.

The Company’s patented, proprietary technology products, software and services, as well as management expertise, directly addresses the Consumer Shift with software solutions that seamlessly engage consumers both in the physical store and online, encourage social sharing, and advertising while lowering retailer and merchants’ operating costs. We will employ it ourselves at our microbrands where we demonstrate its effectiveness and develop additional feature sets.

Adoption and Deployment of our Software:

Retailers have already expressed interest in our software solutions, recognizing that we demonstrate the 3P’s of successful technology: “Proven, Proprietary, and Patented”. Itoya has already successfully installed our technology in its 13-story lifestyle store in Tokyo and is in talks to install our solutions in more of its stores. Manor, A.G., the largest department store chain in Switzerland with over 60 stores, has now ordered a pilot for two of its stores including its Flagship Store. The Company’s brand new 12Sconti app has been well received and is being promoted by retailers in Switzerland in advance of its planned May 2018 launch. In the United States, in January 2018 the Company hosted nearly 60 top retail executives in association with the National Retail Foundation where it introduced its technology to favorable reviews, and has received interest from retailer in the U.S., Mexico, and Brazil as well.

Our Microbrand Acquisition Strategy:

Management defines a “microbrand” as “any brand that generates under $75 million in annual revenue”, and a “minibrand” as “any brand with $75 million to $ 1 billion in annual revenue”. A true “Brand” has over $1 billion in annual revenue. With brick and mortar retail sales in the trough due to the Consumer Shift, management believes that there is a strong opportunity to acquire microbrands based on trough valuations that, through the deployment of our technologies, can produce outsized returns and be generally accretive to our business. Since these microbrands are small, they can be targeted to smaller individual niche demographics, providing the individuality required by the Consumer Shift. Each of our microbrands will be complementary to each other and generally benefit from our technologies.

With the acquisition of significant profitable microbrands, the Company becomes self-sufficient, able to generate its own cash flow to minimize the need to raise capital to support its software development, sales and deployment.

12 Retech’s technology helps drive more customers to the store and helps to increase sales due to the fact that customer will spend more time in the store browsing and checking products, sales can also be generated after store closure, sales can be generated after the consumer shows the product to friends and speaks with them. The technology allows retailers to receive customized information about customers, learn and understand their behavior and shopping patterns, while providing improved and customized offers to consumers. Customers create free advertising for the retailers through the sharing of pictures taken in the stores.




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