Celsius Holdings Inc
Officers & Directors
Stephen C. Haley is our Chief Executive Officer, President and Chairman of the
board of directors, and has served in these capacities since January 2007, when
we acquired Elite FX, Inc. Mr. Haley co-founded Elite FX, Inc., in April 2004
and served as its CEO from its inception until our acquisition of that company.
From 2001 to March 2004, Mr. Haley, together with his wife, Janice Haley, invested
in multiple beverage distribution and manufacturing companies. From 1999 to 2001,
he held positions as COO and Chief Business Strategist for MAPICS, a publicly
held, international software company with over 500 employees and $145 million
in revenue. From 1997 to 1999, he was CEO of Pivotpoint, a Boston-based Enterprise
Requirements Planning (ERP) software firm, backed by a venture capital group which
included Goldman Sachs, TA Associates and Greyloc. He holds a BSBA in Marketing
from the University of Florida. The particular experience, qualifications, attributes
or skills that led the board to conclude that Mr. Haley should serve as a director
included his knowledge of the company, his previous experience as owner of a beverage
distributor, as well as his experience as Chairman of a startup software company
and COO of a publicly traded company as more fully detailed above.
Geary W. Cotton has been a director of our company since September 2008 and assumed
the position of Chief Financial Officer in January 2010. Mr. Cotton is director
of a privately held insurance industry company, XN Financial. From 1986 to 2000,
Mr. Cotton was Chief Financial Officer of Rexall Sundown, a publicly-held manufacturer
of vitamins and supplements. Mr. Cotton was a director and audit committee chairman
of QEP Co. Inc. from 2002 to May 2006. Mr. Cotton is a retired certified public
accountant with over 30 years of broad business experience in both public accounting
and private industry. Mr. Cotton is a graduate of University of Florida. The particular
experience, qualifications, attributes or skills that led the board to conclude
that Mr. Cotton should serve as a director included his qualification as a certified
public accountant and his experience as the CFO of a publicly traded nutritional
supplement company.
Janice H. Haley is our Vice President of Marketing Communications. Ms. Haley has
been with the company since its inception and has held positions as Vice President
of Marketing and Vice President of Strategic Accounts and Business Development.
From 2001 to April 2004, Ms. Haley, together with her husband Stephen C. Haley,
was an investor in beverage distribution and manufacturing companies. Ms. Haley
has over 25 years management expertise including the software technology industry
in enterprise applications and manufacturing industries specializing in business
strategy, sales and marketing. From 1999 to 2001 she was Director of Corporate
Communications of MAPICS. From 1997 to 1999 she worked as Vice President of Marketing
of Pivotpoint. Ms. Haley holds a BSBA in Marketing from University of Florida.
James R. Cast has been a director of our company in January 2007.Mr. Cast is a
certified public accountant and is the owner of an Accounting firm in Ft. Lauderdale,
Florida, which specializes in tax and business consulting. Prior to forming his
firm in 1994, Mr. Cast was senior tax Partner-in-Charge of KPMG Peat Marwick’s
South Florida tax practice. During his 22 years at KPMG Peat Marwick he also served
the South Florida coordinator for all mergers, acquisitions, and business valuations.
He is a member of AICPA and FICPA. He currently is a member of the board of directors
of the Covenant House of Florida. He has a BA from Austin College and a MBA from
the Wharton School at the University of Pennsylvania. The particular experience,
qualifications, attributes or skills that led the board to conclude that Mr. Cast
should serve as a director included his qualification as a certified public accountant
and his 22 years of experience with KPMG.
William H. Milmoe has been a director of our company since August 2008. Since
January 2006, Mr. Milmoe has served as President and Chief Financial Officer of
CDS International Holdings, Inc., a private investment firm. From 1997 to January
2006, he was CDS International Holdings, Inc.’s Chief Financial Officer
and Treasurer. Mr. Milmoe is a certified public accountant with over 40 years
of broad business experience in both public accounting and private industry. His
financial career has included positions with PricewaterhouseCoopers, General Cinema
Corporation, an independent bottler of Pepsi Cola products and movie exhibitor.
Mr. Milmoe is member of both the Florida and the American Institute of Certified
Public Accountants. The particular experience, qualifications, attributes or skills
that led the board to conclude that Mr. Milmoe should serve as a director included
his qualification as a certified public accountant and his 40 years of relevant
business and financial experience.
Thomas Lynch became a director of our company in November 2009. Mr. Lynch has
been President of the Plastridge Insurance Agency, a local independent agency,
since 1975. He has been a director of 1st United Bank since 2004 and on the Board
of Governors for Citizens Property & Casualty Insurance since February 2010.
He is also on the board of many charitable organizations and has served as an
elected official for many government entities over the past twenty years. Mr.
Lynch is a graduate of Loyola University in Chicago. He received his CPCU degree
in 1978 from the American Institute for Property & Liability Underwriters.
The particular experience, qualifications, attributes or skills that led the board
to conclude that Mr. Lynch should serve as a director included his diverse experience
as a board member of several different companies and over 30 years of business
experience.
Christian A. Nast has been a director of our company since January 2010. Mr. Nast
was CEO of Rexall Sundown, a publicly-held manufacturer of vitamins and supplements,
from 1997 until his retirement in 2000.From 1995 to 1997, Mr. Nast was Rexall
Sundown’s President and COO. Mr. Nast was executive vice president for Colgate
North America from 1989 until 1995. Mr. Nast was a director of QEP Co. Inc. from
1998 to July 2006 and of The Tilton School from 2002 until May of 2007. Nast earned
a BA in Economics from Bates College and an MBA from New York University. He retired
from the United States Marine Corps as a Major. The particular experience, qualifications,
attributes or skills that led the board to conclude that Mr. Nast should serve
as a director included his prior experience as the CEO and COO of a publicly traded
nutritional products company and vice president of a consumer products company
as well as the skill gained as Major in the United States Marine Corp
Richard Swanson has been a director of our company since December 2009. Mr. Swanson
has been a principal of the Swanson Group, a consumer products sales and marketing
firm since 1998. Mr. Swanson is serving his second term as a member of the National
Association of Chain Drug Stores Retail Advisory Board and currently functioning
on its steering committee. Mr. Swanson has been a senior executive within the
consumer products industry for 31 years and held positions with Procter &
Gamble and Confab Corporation prior to forming his own sales and marketing firm
in 1998. Mr. Swanson is a graduate of the University of Illinois. The particular
experience, qualifications, attributes or skills that led the board to conclude
that Mr. Swanson should serve as a director included his 31 years of experience
as a senior executive in the consumer products industry as well as his experience
as a member of the National Association of Chain Drug Stores Retail Advisory Board.
Celsius Holdings Inc currently has 471 employees.
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