Wipro Expands Retail Media Offering in Collaboration with Cisco and AT&T
E. BRUNSWICK, N.J. & BENGALURU, India - Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO), a leading consulting and technology services company, has announced the expansion of retail-focused capabilities within Wipro VisionEDGE+. This enhanced offering, developed through a close partnership with Cisco and AT&T and utilizing Amazon Web Services (AWS), serves as a comprehensive transformation platform in the retail industry.
The collaboration between Wipro, Cisco, and AT&T aims to revolutionize the retail sector by providing a fully-integrated solution that addresses the evolving needs of retailers in today’s digital world. Wipro VisionEDGE+ leverages cutting-edge technology, cloud infrastructure, and advanced analytics to enable retailers to enhance their customer experiences, optimize operations, and drive growth.
One of the key focus areas of Wipro VisionEDGE+ is retail media, which plays a significant role in helping retailers engage with their customers and drive sales. By utilizing data-driven insights, retailers can create personalized and targeted advertising campaigns, both in-store and online, that resonate with their customers’ preferences and behaviors. The collaboration with Cisco and AT&T further enhances the retail media capabilities by leveraging their expertise in networking, telecommunications, and cloud services.
Wipro VisionEDGE+ provides an end-to-end solution that covers everything from digital signage and customer analytics to inventory management and supply chain optimization. This comprehensive approach enables retailers to streamline their operations, reduce costs, and improve efficiency, ultimately leading to increased profitability.
By utilizing AWS as the underlying cloud infrastructure, Wipro VisionEDGE+ ensures scalability, reliability, and security of the solutions, allowing retailers to meet the ever-increasing demands of the digital age. With AWS’s robust platform, retailers can seamlessly integrate multiple data sources, analyze vast amounts of customer data in real-time, and make data-driven decisions to create personalized and immersive shopping experiences.
Commenting on the expansion of Wipro VisionEDGE+, Srini Pallia, President, Consumer Business Unit, Wipro Limited, said, The collaboration with Cisco and AT&T, along with our utilization of AWS, enables us to offer an industry-leading retail media solution that empowers retailers to stay ahead in an increasingly competitive market. By leveraging data analytics and the power of cloud computing, retailers can deliver personalized experiences and drive customer loyalty.
The partnership between Wipro, Cisco, AT&T, and AWS aims to transform the retail landscape by providing retailers with the tools and technologies they need to thrive in the digital age. By combining their expertise and resources, the companies are able to offer a comprehensive solution that addresses the complex challenges faced by retailers today.
In conclusion, the expansion of Wipro VisionEDGE+ in collaboration with Cisco and AT&T, utilizing AWS, marks a major milestone in the retail industry. This enhanced offering provides retailers with the capabilities to drive growth, enhance customer experiences, and optimize operations. With the accelerated pace of digital transformation, Wipro’s partnership with industry leaders positions them at the forefront of retail innovation.
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