VEON’s Kyivstar and Come Back Alive Forge Powerful Alliance in New Fundraising Campaign to Demine Ukraine
Amsterdam and Kyiv, 14 August 2024
VEON Ltd. (NASDAQ: VEON, Euronext Amsterdam: VEON), a global frontrunner in digital connectivity and online services, is proud to announce that its Kyivstar subsidiary has launched We Live Here 2.0, a transformative fundraising campaign aimed at demining Ukrainian territory. This notable initiative is a joint effort with the Come Back Alive Foundation, with critical informational backing from the Ministry of Economy of Ukraine.
The Urgent Need for Demining
Ukraine has faced unprecedented challenges amid ongoing conflicts, significantly affecting its territory and the safety of its citizens. Landmines and unexploded ordnance (UXO) pose a hazardous threat to both human lives and economic stability. Agriculture, infrastructure, and routine daily activities have been severely impacted.
This campaign could be a significant step toward reclaiming and restoring these regions, enabling safer living conditions.
The Role of VEON and Kyivstar
VEON Ltd. a global digital operator, is leveraging its extensive reach and resources to support this vital cause. VEON boasts 1.761 billion outstanding shares, and its current trading price stands at $27.89 on the NASDAQ. As one of the most influential telecommunications companies, VEON’s Kyivstar has a robust footprint in Ukraine and is well-positioned to galvanize public support and resources for this endeavor.
Partnership with Come Back Alive Foundation
Established as a non-governmental organization, Come Back Alive has been instrumental in addressing urgent humanitarian and safety needs in Ukraine. Their focus spans from providing tactical first aid to technological support for Ukrainian defense and now, demining efforts. The foundation’s extensive field experience and operational excellence will be indispensable in executing the demining process efficiently and effectively.
Information Support from the Ministry of Economy
Informational support from Ukraine’s Ministry of Economy lends both weight and transparency to this initiative. The Ministry will aid in disseminating vital data, coordinating logistics, and ensuring that public and private sector efforts are harmonized for maximum impact.
We Live Here 2.0 A Comprehensive Approach
We Live Here 2.0 is not just a fundraising campaign; it’s a lifeline for communities impeded by landmines and UXO. The campaign aims to generate significant financial contributions from individual and corporate donors globally. With state-of-the-art demining technology and expert personnel, the initiative envisions a safer Ukraine where citizens can enjoy everyday freedoms without fear.
Maximizing Impact through Digital and Social Channels
Leveraging its digital prowess, Kyivstar plans to utilize various platforms to mobilize and engage the public. Social media, online portals, and dedicated mobile applications will serve as conduits for donations and real-time updates, ensuring that the campaign remains transparent and that donors can see the tangible results of their contributions.
A Collective Call to Action
As the campaign kicks off, VEON, Kyivstar, and the Come Back Alive Foundation call upon the global community for active participation. People worldwide are encouraged to contribute financially, share information, and amplify the cause through their networks. This collective effort can facilitate quicker demining operations, ultimately saving lives and catalyzing Ukraine’s recovery.
Conclusion
The We Live Here 2.0 campaign exemplifies how corporations, non-profits, and government entities can collaborate for meaningful change. With Kyivstar’s vast network, Come Back Alive’s expertise, and the Ministry of Economy’s support, this fundraising initiative holds the promise of a safer, mine-free Ukraine.
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