VEON, a leading global digital operator delivering converged connectivity and online services, is driving a network transformation in Bangladesh through its digital operator, Banglalink. VEON recently announced that Banglalink is set to phase out 3G services, realigning its network resources to offer improved 4G performance across the country. This change in direction will make Banglalink the first digital operator in Bangladesh to retire 3G services.
Acknowledging the burgeoning digital aspirations of its users, this move is part of VEON’s broader strategy to amplify its digital offerings and support Bangladesh’s drive towards becoming a digital society. The telecom giant’s innovative approach underlines its commitment to delivering high-speed internet and reliable connectivity to its customers.
While focusing on 4G expansion, VEON is also leveraging digital entertainment opportunities. In a significant move to capture the cricket-frenzied nation, Banglalink secured an exclusive contract for streaming all International Cricket Council (ICC) world events nationwide until the end of 2025. The events, starting with the much-awaited ICC Men’s T20 World Cup on 1 June 2024, will be available for viewing on Toffee, the preferred streaming platform.
This partnership ushers in a new digital chapter for cricket in Bangladesh. VEON’s endeavor aims not only to bring high-quality live sports to fans but also to empower them with the convenience and flexibility of digital entertainment.
In alignment with its expanding footprint in Bangladeshi digital space, VEON also announced a rise in management’s ownership of VEON shares. The company is making use of 92,459,532 common shares issued to VEON Holdings BV on 1 March 2024 under its equity incentive-based compensation plans, indicating management’s increased belief in the company’s ongoing success.
VEON’s strategic prowess in evolving technology and harnessing digital opportunities points towards a concerted effort to deliver on its digital operator vision. As the company continues to innovate in connectivity and online services, it strengthens its position in the global digital race, setting a precedent for other operators worldwide.
The path VEON is forging in Bangladesh through initiatives like Banglalink’s 4G focus and cricket streaming highlights the shape of things to come in the digital evolution of global telecoms.
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