In a defining moment for digital sports broadcasting, VEON Ltd (NASDAQ: VEON, Euronext Amsterdam: VEON), as a testament to its ever-growing reach and influence in the global digital space, has announced that its digital entertainment platforms- Tamasha in Pakistan and Banglalink’s Toffee in Bangladesh, have cemented their place in cricket broadcasting with the acquisition of digital streaming rights for all major International Cricket Council (ICC) tournaments in 2024 and 2025.
Headquartered in Amsterdam and Islamabad, VEON, the global titan of digital networks, is no greenhorn in the quest for delivering superior online entertainment and connectivity services, and this recent development aims to provide omnipresent access to cricket enthusiasts in both nations.
Tamasha, VEON’s popular digital platform in Pakistan, has not only captured but firmly secured exclusive digital rights for the screening of key ICC tournaments throughout 2024 and 2025. An equally resounding coup was achieved by Banglalink’s Toffee platform from Bangladesh, which has grabbed exclusive national streaming rights for the same period.
Over the course of these two years, cricket aficionados will now be able to revel in international tournaments, including the highly-anticipated ICC Men’s T20 World Cup commencing on 1st June 2024. The digital home for cricket in Bangladesh and Pakistan has firmly been established, heralding a new era in the way fans engage with their favourite sport.
On the other hand, VEON continues to dominate the Central Asian market by engaging in insightful dialogues about the integration of AI and Big Data at Beetech 2024, hosted by Beeline Kazakhstan and QazCode. The conference saw a staggering participation from 1000 Kazakh and international delegates, focussing on the impact and application of artificial intelligence, big data analytics and app development in the region.
In the light of the revolutionizing impact of AI and Big Data, Central Asia’s tech landscape is undeniably witnessing an upheaval, where potential applications in cricket analytics and match predictions could become a looming reality. The symbiosis of AI, Big Data, and cricket could very well be a game-changer, not only for VEON, but for the way sports and technology intersect in the future.
With strategic forays into both sports streaming and tech innovativeness, VEON is poised to redefine the paradigms of digital entertainment and connectivity services, galvanizing its international footprint and setting the stage for a techno-sporting revolution.
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