Venus Concept Launches Venus Prime - A Game-Changing Financing Program for Aesthetic Medical Devices
TORONTO, Jan. 17, 2024 - Venus Concept Inc. (Venus Concept or the Company) (NASDAQ: VERO), a global leader in medical aesthetic technology, has unveiled an innovative financing program called Venus Prime. Aimed at North American customers, this new program replaces the company’s legacy subscription offering. With Venus Prime, eligible customers can now access competitive financing rates and enjoy flexible payment options when purchasing Venus Concept’s cutting-edge aesthetic medical devices. Furthermore, customers will have the opportunity for seamless technology upgrades in the second and third years of ownership.
In response to the tightening lending practices of traditional third-party lenders, Venus Concept has introduced Venus Prime to address the needs of customers who may not currently qualify for financing from these sources. By demonstrating reputable credit and business practices, customers can take advantage of this structured in-house financing program. Venus Prime thus empowers customers to embrace the latest advancements in medical aesthetic technology, opening doors that were previously closed.
The launch of Venus Prime reflects Venus Concept’s commitment to providing accessible solutions to medical professionals in the aesthetics industry. With this offering, the company aims to democratize access to their state-of-the-art devices, allowing physicians to better serve their patients and enhance their practice.
Under Venus Prime, customers who qualify will enjoy not only competitive financing rates but also the same payment flexibility that was available with the company’s previous subscription financing program. This enables medical professionals to manage their cash flow efficiently and expand their treatment offerings without the burden of large upfront costs.
One of the unique aspects of Venus Prime is the technology upgrade program, which will be accessible to customers in the second and third years of device ownership. This means that healthcare providers can stay at the forefront of advancements in medical aesthetic technology, ensuring that they consistently offer their patients the latest and most effective treatments.
By launching Venus Prime, Venus Concept aims to revolutionize the way medical aesthetic devices are financed, removing barriers and enabling providers to adopt cutting-edge technology without financial constraints. With this program, the company seeks to strengthen its position as a leader in the global medical aesthetic industry and reinforce its commitment to supporting healthcare professionals through technology innovation and accessible financing options.

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