In a strategic move to bolster In a strategic move to bolster financial accessibility for underserved consumers, Upbound Group, Inc. has announced the opening of a new Rent-A-Center franchise store in Harlan, Kentucky. Located at 168 Village Center Rd. Suite 163, the store is set to hold its grand opening celebration on May 30. The store will operate Monday to Friday from 10 a.m. to 6 p.m. and Saturday from 9 a.m. to 6 p.m. aiming to provide essential rental services to the local community.
Upbound Group, a publicly traded company on NASDAQ under the ticker UPBD, positions itself as a technology and data-driven leader in accessible financial solutions. The new franchise in Harlan is part of an ongoing effort to meet the evolving needs of consumers requiring financial support. By establishing a physical presence in Harlan, Upbound seeks to serve a demographic often overlooked by traditional financial institutions.
In addition to the new retail venture, Upbound Group recently completed the acquisition of Brigit, a prominent financial health technology firm. The merger significantly enhances Upbound s offerings, bringing together resources and expertise to better serve approximately four million active customers. This acquisition is expected to augment Upbound s capacity to deliver inclusive financial products and services, expanding their reach and impact in the fintech space.
The combination of a new Rent-A-Center location and the Brigit acquisition illustrates Upbound s commitment to addressing the complex financial needs of underserved populations. As the company continues to grow, it aims to build a more inclusive financial ecosystem that empowers individuals across various communities. The opening in Harlan signifies not only a business expansion but also a step towards improving financial health and stability for its customers.
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