title American Express Expands Dining Platform with Tock and Rooam Acquisitions, and Unveils Striking Delta Air Lines...

Published / Modified Jun 21 2024
CSIMarket Team / CSIMarket.com

American Express Expands Offerings with Acquisitions of Tock and Rooam, and Unveils New Delta Air Lines Card Design

American Express is set to enhance its dining platform with the recent agreement to acquire Tock, a reservation, table, and event management technology provider, from Squarespace. This move highlights American Express's commitment to providing its customers with innovative solutions to enhance their dining experiences. Additionally, the company has also entered an agreement to acquire Rooam, a technology company that powers mobile payments and integrates with various restaurant systems.

With the acquisition of Tock, American Express aims to strengthen its position in the hospitality industry by offering an advanced reservation and event management system. Tock's state-of-the-art technology will allow American Express to provide its customers with a seamless way to book tables at their favorite restaurants and manage their dining experiences efficiently. This strategic move will undoubtedly further solidify American Express's reputation as a leader in the dining and hospitality sector.

In addition to the acquisition of Tock, American Express has also made a significant move in the mobile payments industry with the acquisition of Rooam. This innovative technology company specializes in mobile payments, ordering, and integrations with point of sale, marketing, and loyalty systems used by restaurants and entertainment venues. By adding Rooam to its portfolio, American Express will be able to offer its customers a comprehensive mobile payment solution that simplifies the payment process and provides a convenient and secure way to pay at participating establishments.

Furthermore, American Express and Delta Air Lines have teamed up to bring back the popular airplane metal card design. The limited-edition Boeing 747 Delta SkyMiles Reserve Card, initially launched in 2022, received an overwhelmingly positive response from Card Members. To meet the increasing demand, American Express and Delta Air Lines have decided to produce twice as many cards in 2024. The cards will be made from two retired Delta 747 planes that served the airline for over 27 years. Available exclusively for Delta SkyMiles Reserve and Reserve Business Card Members, this unique card design serves as a symbol of the strong partnership between American Express and Delta Air Lines.

In conclusion, American Express is making significant strides in enhancing its offerings by acquiring Tock and Rooam, two innovative technology companies focusing on the dining and hospitality industry. With these acquisitions, American Express aims to provide its customers with a seamless dining experience through advanced reservation and event management technology, as well as a comprehensive mobile payment solution. Additionally, the unveiling of the new Delta Air Lines card design further strengthens the partnership between American Express and Delta Air Lines. These strategic moves demonstrate American Express's commitment to delivering innovative solutions and enhancing customer experiences in various sectors.

Sources for this article: American Express Company Press release, News Wire, Globe Newswire, Business wire, Pr newswire.... and Supply Chain Analysis by CSIMarket.com


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