Sinclair Broadcast Group to Stream Tennis Channel’s T2 as Free Virtual Channel on NextGen Broadcast Standard
HUNT VALLEY, Md. - Sinclair Broadcast Group, LLC, a subsidiary of Sinclair, Inc. (NASDAQ: SBGI), has announced its plan to offer Tennis Channel’s T2 as a free, streaming, virtual channel in all markets across the United States where the new NextGen Broadcast standard (ATSC 3.0) has been implemented. T2 is the second television network launched by the Tennis Channel, designed to cater to a broad audience, particularly younger-adult viewers. The channel will showcase matches from both the men’s and women’s professional tours.
The new virtual carriage capability, provided by Sinclair Broadcast Group, will enable fans to access the Tennis Channel’s T2 through free streaming services on their devices, eliminating the need for cable or satellite subscriptions. This move by Sinclair aims to make professional tennis more accessible, especially for younger audiences who have increasingly cut traditional cable cords in favor of streaming services.
Tennis Channel’s T2 offers an array of professional tennis matches from both men’s and women’s tournaments, including live coverage, highlights, and insightful commentary. By making it available through virtual carriage, Sinclair Broadcast Group allows tennis enthusiasts to access premium sports content on the go, regardless of their location.
Sinclair Broadcast Group has been at the forefront of the NextGen Broadcast standard, also known as ATSC 3.0, and its implementation across the country. With the adoption of this new technology, viewers will not only have access to more high-quality content but also benefit from improved picture and sound quality, personalized advertisements, and interactive features. This move by Sinclair illustrates the company’s commitment to embracing technological advancements and providing viewers with top-notch viewing experiences.
By offering Tennis Channel’s T2 as a free, streaming, virtual channel on the NextGen Broadcast standard, Sinclair Broadcast Group aims to bring tennis coverage to a wider audience and adapt to the changing preferences and consumption habits of viewers. With the increasing popularity of streaming services, this move is a strategic step forward in ensuring that fans can enjoy their favorite sports content conveniently.
In conclusion, Sinclair Broadcast Group’s announcement to carry Tennis Channel’s T2 as a free, streaming, virtual channel on the NextGen Broadcast standard marks a significant milestone in making professional tennis more easily accessible to viewers across the United States. By leveraging the power of streaming technology, Sinclair strives to cater to the preferences and habits of younger-adult audiences, while embracing innovative advancements in the broadcast industry.
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