Boston, April 26, 2024 - In a continuous commitment to supporting small businesses and the craft beer community, Samuel Adams has announced Crowns & Hops Brewing Co. as the winner of the 2024 Brewing & Business Experienceship program. Samuel Adams’ Brewing the American Dream program will provide invaluable mentorship and assistance to the emerging top craft brewer, furthering the legacy of supporting small businesses.
The Brewing the American Dream program has been a pillar of Samuel Adams’ commitment to nurturing the craft beer industry, enabling brewers to access resources and guidance necessary to thrive. Crowns & Hops Brewing Co. with its innovative and diverse craft beer offerings, stood out as this year’s deserving winner. Through this program, Samuel Adams will offer them mentorship and a helping hand to expand and flourish in the competitive craft beer landscape.
Moreover, Samuel Adams has also unveiled its latest addition to their portfolio American Light. This new, high-quality light lager is set to roll out in 15 markets this summer, bringing a crisp and refreshing option to beer enthusiasts looking for a lighter taste without compromising on the flavor. With Samuel Adams’ brewing expertise, American Light is sure to be a welcome addition to summer celebrations and gatherings.
Furthermore, Samuel Adams has solidified its position as a community-focused brand by partnering with the Pan-Mass Challenge (PMC) as the official beer and non-alcoholic beverage. As cyclists, volunteers, and spectators gear up for the annual challenge in August, they can look forward to enjoying Samuel Adams’ award-winning non-alcoholic portfolio, including Just The Haze IPA and Golden Lager. Of course, fan favorites such as Boston Lager and Summer Ale will also be available, ensuring a wide range of options for participants to enjoy and refresh themselves throughout the event.
Through this three-year partnership, Samuel Adams continues its dedication to supporting charitable causes and fostering community spirit. The PMC, a charity bike-a-thon that raises funds for cancer research and treatment at the Dana-Farber Cancer Institute, aligns perfectly with Samuel Adams’ values of making a positive impact and giving back to society.
With these exciting developments, Samuel Adams is forging ahead as a leader in the craft beer industry while remaining true to its mission of supporting small businesses, creating innovative brews, and empowering communities. The Brewing the American Dream program, the introduction of American Light, and the partnership with the Pan-Mass Challenge reflect Samuel Adams’ continued commitment to excellence and community engagement.
Comments