Sam Edelman Expands Lifestyle Categories Through New Licensing Partnerships, Setting High Sustainability Standards
In an exciting development for the renowned footwear brand, Sam Edelman has announced partnerships with four new licensees to expand its offerings across all three of its brands - Sam Edelman, Circus NY by Sam Edelman, and Sam & Libby. HB Connections will focus on handbags, Esquire Brands will venture into kids shoes, Gina Group will introduce hosiery, and My Step Global will cater to slipper and lounge footwear.
This move comes as part of Sam Edelman’s continuous efforts to provide its customers with a complete lifestyle experience. By delving into new categories, the brand aims to offer a comprehensive range of products that complement its iconic footwear. The collabroation with these new licensees will bring fresh, innovative designs that align with Sam Edelman’s aesthetic and values, enhancing the overall brand experience for its loyal customer base.
Highlighting their commitment to gender parity and diversity in leadership, Sam Edelman’s parent company, Caleres, was recently honored by the Womens Forum of New York for achieving gender parity on its corporate board. With an impressive 55 percent representation of women on its board, Caleres stands out as a Corporate Champion actively working towards advancing women in leadership roles. This recognition further solidifies Sam Edelman’s dedication to inclusivity and empowerment, not only in its products but also within its organization.
Moreover, Caleres has taken a commendable step towards sustainability with the introduction of the One Planet Standard designation. This new standard assesses products based on their sustainability throughout their entire lifecycle. It encompasses essential aspects, such as sample reduction, materials, packaging, supplier ESG initiatives, brand philanthropy, and end-of-life solutions. By adhering to these rigorous criteria, Caleres demonstrates its commitment to responsible manufacturing practices and environmental stewardship.
Combining these exciting developments, Sam Edelman not only expands its lifestyle offerings but also sets high standards for sustainability. Through strategic partnerships and a focus on gender parity, the brand continues to nurture a positive impact on both the fashion industry and society. Stay tuned as Sam Edelman revolutionizes the way we experience fashion, elevating our lives one step at a time.
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