BEIJING, March 24, 2025 — QuantaSing Group Limited (NASDAQ: QSG), a leader in lifestyle solutions dedicated to empowering adults to lead better and longer lives, has made a significant strategic move by announcing its investment in Shenzhen Yiqi Culture Co., Ltd. (Letsvan). This PRC-based company specializes in IP incubation, copyright commercialization, and the promotion and sales of pop toys. The partnership signifies QuantaSing’s ambitious entry into the thriving pop toys sector and highlights its broader ambitions within the consumer goods market.
Upon the completion of this investment, Letsvan will transform into a controlled subsidiary of QuantaSing, with its financial results seamlessly integrated into QuantaSing s overall financial portfolio. This transition not only broadens QuantaSing s business landscape but also allows it to leverage its existing infrastructure and expertise in promoting lifestyle solutions among adults to engage with younger consumers and families.
As part of this strategic evolution, QuantaSing has also made

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