Movado?s New Icons Campaign Time to Shine with Jessica Alba, Julianne Moore, Ludacris, and Christian McCaffrey!,

Movado Unveils New Icons Campaign Featuring A-Listers and Trailblazers'

NEW YORK - Movado Group, Inc. (NYSE: MOV), renowned for its commitment to innovation in timepieces, is stepping up its game with the launch of its latest global campaign, When I Move You Move. The dazzling initiative is set to spotlight an impressive roster of brand ambassadors comprised of both legendary icons and emerging talents in the entertainment and sports arenas.

The campaign prominently features Jessica Alba, an actress and entrepreneur known for her transformative impact on both Hollywood and the business world. Alba?s dual prowess, combining star power with a successful venture in the consumer goods sector, makes her a unique fit for Movado, which prides itself on craftsmanship and visionary design.

Joining her is Julianne Moore, the critically acclaimed actress whose Oscar-winning performances have solidified her status in cinema history. Moore?s artistry and authenticity resonate with Movado?s commitment to timeless elegance, reminding us that every moment holds the potential for greatness.

Completing this star-studded lineup is Grammy Award-winning rapper, actor, and entrepreneur Ludacris. His multifaceted career, marked by groundbreaking music and undeniable charisma, epitomizes the spirit of the brand bold and innovative. The addition of Pro Bowl and All-Pro running back Christian McCaffrey underscores Movado?s connection to the world of sports. McCaffrey?s explosive performance on the field mirrors the precision and reliability associated with Movado?s watches.

The When I Move You Move campaign reflects Movado?s dedication to celebrating moments of achievement and inspiration. Each ambassador brings their own story, embodying the brand?s ethos of movement, progress, and aspiration. Through striking visual storytelling and engaging narratives, Movado aims to resonate not only with its existing customer base but also to inspire a new generation of watch enthusiasts.

As Movado continues to innovate and push boundaries, this campaign serves as a reminder that time is not just something we track it?s something we embrace and celebrate. The collaboration with such distinguished personalities affirms Movado's position at the intersection of style, functionality, and a deep appreciation for what it means to move forward.

With When I Move You Move, Movado invites everyone to join in its journey, recognizing the vibrant tapestry of lives lived and dreams pursued because every moment deserves to be celebrated.

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