LocaliQ Launches New Digital Marketing Solutions and Forms Strategic Partnerships to Empower Local Businesses and P...

In a significant stride towards revolutionizing the digital marketing landscape for small and mid-sized businesses, LocaliQ Digital Marketing Solutions, a subsidiary of Gannett Co., Inc. (NYSE: GCI), has announced an expansion of its innovative solutions. This latest initiative introduces Yelp Ads into the suite of LocaliQ's Search Ads, further optimizing its offerings aimed at helping local businesses connect with customers at precisely the right moment.

The integration of Yelp Ads with LocaliQ's proprietary search technology allows businesses to maximize their advertising potential. This enhancement is designed to ensure that LocaliQ customers can reach their target audiences through targeted and effective advertisements. By seamlessly merging Yelp's extensive user base with LocaliQ?s advanced campaign management tools, businesses can now execute advertising strategies that tap into the preferences and behaviors of potential customers. This move not only fortifies LocaliQ?s position as a leader in digital marketing solutions but emphasizes the growing importance of strategic partnerships in the competitive landscape of online advertising.

The enhancements to LocaliQ's offerings come at a pivotal time for small and mid-sized enterprises, which have increasingly turned to digital solutions to navigate the complexities of the post-pandemic economy. According to recent reports, businesses that leverage data-driven marketing strategies are witnessing significant improvements in customer acquisition and retention. LocaliQ?s focus on providing best-in-class solutions aligns with the needs of these enterprises, offering them the tools necessary to thrive in an ever-evolving digital marketplace.

In addition to bolstering its advertising capabilities, Gannett has established a media partnership with the Confederation of North, Central America, and Caribbean Association Football (Concacaf). This alliance positions the USA TODAY Network and Gannett as official media content partners for Concacaf, marking an important step in promoting soccer across the diverse regions it serves. With 41 member associations, including countries from Canada to the Caribbean, Concacaf represents a significant facet of the global soccer community. The collaboration aims to enhance awareness and engagement around its events, further integrating soccer culture into the fabric of American sports media.

Moreover, LocaliQ has recently achieved SOC 2 Type II compliance certification, spotlighting its commitment to robust operational security and effective risk management protocols. This certification validates LocaliQ?s adherence to high industry standards, fostering greater trust among its clients. As an all-in-one marketing platform, LocaliQ empowers local businesses by enabling them to attract, convert, and retain customers more effectively. The SOC 2 Type II certification underscores LocaliQ?s dedication to providing credible and reliable services, reassuring businesses that their marketing strategies are supported by best practices in data security.

By combining innovative digital marketing solutions with strategic partnerships and a commitment to security, LocaliQ and Gannett are poised to reshape the landscape for small and mid-sized businesses. These developments signify not only an evolution in how local enterprises engage with consumers but also a recognition of the integral role that partnerships play in modern business strategies. As LocaliQ continues to expand its offerings and enhance its capabilities, it is clear that the fusion of technology, security, and strategic collaborations will be the driving force behind its future successes.

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