Las Vegas, NV’ The evolving landscape of artificial intelligence is witnessing a pivotal shift. Generative AI, characterized by its creative, right-brain capabilities, is not only capturing attention but is also paving the way for increased adoption of more analytical, left-brain AI solutions among global businesses. This insight comes from new research conducted by the firm Savanta and commissioned by Pegasystems Inc. (NASDAQ: PEGA), the leading provider in enterprise AI decisioning and workflow automation.
Presented at PegaWorld iNspire, Pegasystems’ annual conference held in Las Vegas, the study surveyed a wide array of global enterprises, revealing intriguing correlations between the implementation of generative and analytical AI technologies. The findings illustrate that the creativity and innovation driven by generative AI are inspiring enterprises to integrate AI solutions into their decision-making processes.
Alan Trefler, CEO of Pegasystems, stated, The study highlights a transformative phase in AI adoption. Generative AI captures the essence of creativity, inspiring businesses to explore and adopt more structured, analytical AI tools to drive efficiency and precision in their decision-making.
Pegasystems, known for its robust AI decisioning capabilities, has been at the forefront of pioneering enterprise-grade AI solutions. The company’s innovative platforms are designed to enhance business operations through intelligent automation and personalized customer engagements.
In related developments, Pegasystems has also announced an expanded relationship with Her Majesty’s Revenue and Customs (HMRC), the UK’s tax authority. The new five-year agreement emphasizes HMRC’s ongoing commitment to digital transformation using Pega’s software. This partnership will continue to personalize and streamline customer experiences, building on an already successful collaboration.
With Pega’s decisioning and workflow automation capabilities, HMRC has been able to simplify complex processes and provide tailored services to millions of UK citizens. This extended agreement underscores the strategic importance of leveraging both right-brain creative and left-brain analytical AI solutions to solve real-world challenges.
The collaboration with HMRC is a testament to the adaptability and efficiency of Pega’s AI-driven solutions,” added Trefler. “Our software enables organizations to not only envision but also realize their digital transformation goals.”
The convergence of generative and analytical AI signifies a comprehensive approach to AI adoption, where creativity and precision coexist to drive future-proof business strategies. As enterprises continue to embrace these technologies, the integration of AI into decision-making frameworks promises to usher in an era of enhanced operational excellence and customer satisfaction.

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