First Horizon Corporation, a prominent financial services company, recently announced the appointment of Martin de Laureal as the President of First Horizon Advisors, Inc. the Wealth Management subsidiary, and as the head of Private Banking for First Horizon Bank. This strategic move reflects the company’s commitment to further strengthen its wealth management division and enhance its private banking services.
Martin de Laureal brings a wealth of experience and expertise to his new roles. With an impressive track record in financial services and a deep understanding of the industry, his appointment is seen as a significant step towards achieving First Horizon’s growth and expansion goals. As the President of First Horizon Advisors, Inc. de Laureal will play a crucial role in steering the subsidiary’s overall operations, driving its strategic initiatives, and ensuring exceptional client service in the wealth management sector.
The decision to appoint de Laureal as the head of Private Banking for First Horizon Bank also underscores the company’s focus on delivering personalized financial solutions to high net worth individuals and families. This move comes in response to the increasing demand for tailored banking services in the private wealth market. De Laureal’s extensive experience in private banking will be instrumental in further developing First Horizon Bank’s offerings, enhancing client relationships, and capturing new business opportunities.
In addition to the executive appointment, First Horizon Corporation delivered solid financial performance in its fourth quarter of 2023. Despite a decline in return on equity (ROE) compared to the previous quarter, the company achieved an ROE of 10.2%, surpassing its average ROE of 5.7%. This growth was fueled by a notable 33.8% increase in net income from the third quarter.
However, within the highly competitive Commercial Banks industry, First Horizon Corporation found itself ranked below 29 other companies in terms of ROE performance. Nevertheless, the overall ranking for return on equity improved in the fourth quarter, jumping from 1,219 to 556. This advancement underscores the company’s dedication to continuously enhancing its financial performance and maximizing shareholders’ returns.
The appointment of Martin de Laureal effectively positions First Horizon Corporation to capitalize on future growth opportunities in the wealth management and private banking sectors. With his leadership, the company is poised to strengthen client relationships, expand its market presence, and deliver top-tier financial solutions.
In conclusion, First Horizon Corporation’s appointment of Martin de Laureal as President of First Horizon Advisors, Inc. and head of Private Banking is a significant step towards bolstering its wealth management division. The company’s strong financial performance in the fourth quarter of 2023 and the improvement in its overall ROE ranking indicates a positive momentum for future growth. With de Laureal’s expertise and vision, First Horizon is well-positioned to thrive in the competitive landscape of wealth management and private banking, providing exemplary services to its valued clients.

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