Curiosity Launches Curiosity Now on VIZIO Smart TVs, Expanding Access to Premium Content
Curiosity Inc. has announced the exciting launch of its free, ad-supported streaming TV (FAST) channel Curiosity Now on VIZIO WatchFree+. This strategic collaboration allows Curiosity to expand its reach and bring its premium content to millions of viewers in the United States through VIZIO’s popular smart TV ecosystem and the WatchFree+ streaming service.
As a leading global factual media and entertainment company, Curiosity is committed to providing captivating and educational content to its audience. With its flagship streamer Cand, Curiosity offers a wide range of documentaries, non-fiction series, and original programming, covering various topics like science, technology, history, nature, and more.
The partnership with VIZIO and the integration of Curiosity Now into the WatchFree+ platform mark a significant milestone in Curiosity’s mission to make its content easily accessible to a wider audience. This move allows viewers to enjoy high-quality programming and explore the wonders of the world from the comfort of their homes through VIZIO smart TVs.
In addition to offering free access to Curiosity Now, the collaboration provides an ad-supported model, ensuring that viewers can enjoy the content without any additional costs. This innovative approach aligns with the changing landscape of media consumption, where streaming services are gaining popularity and viewers seek more personalized and tailored content options.
The launch of Curiosity Now on VIZIO WatchFree+ comes at a time when Curiositystream Inc., the parent company of Curiosity, reported a slight decrease in revenue in the first quarter of 2024 compared to the previous year. However, when compared to its competitors, Curiositystream Inc. fared better with a decrease of only -3.12%, surpassing the overall industry decline of -0.17% in the same quarter. This showcases Curiosity’s resilience and ability to adapt in a competitive market.
While Curiositystream Inc. experienced a net loss during this period, it performed better than its competitors who saw a decline in earnings of -21.1%. This highlights Curiosity’s strong position and strategic initiatives to navigate challenges and maintain its position as a leading provider of factual content.
With the launch of Curiosity Now on VIZIO WatchFree+, Curiosity is poised to reach a larger audience and continue to captivate viewers with its engaging and informative programming. By leveraging VIZIO’s smart TV ecosystem and the popularity of the WatchFree+ streaming service, Curiositystream Inc. aims to inspire curiosity, foster learning, and entertain viewers through its premium content.
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