In an exciting development for both college football enthusiasts and local businesses, USA TODAY Sports, part of Gannett Co. Inc. (NYSE: GCI), has launched the 2024 US LBM Coaches Poll in partnership with the American Football Coaches Association (AFCA). Concurrently, Gannett’s Digital Marketing Solutions (DMS) business, LocaliQ, has successfully achieved Service Organization Controls (SOC) 2 Type II certification, demonstrating a significant leap in both sports and technology sectors.
The 2024 US LBM Coaches Poll: A New Era in College Football Rankings
Perennially a staple in the college football landscape, the USA TODAY Sports Coaches Poll now boasts the branding of US LBM, a leading national distributor of specialty building materials for construction professionals. The 2024 US LBM Coaches Poll elevates the weekly ranking of the Top 25 National Collegiate Athletic Association (NCAA) Football Bowl Subdivision (FBS) college football teams, guiding fans from the anticipation of the preseason to the drama of the College Football Playoff (CFP).
“USA TODAY Sports is thrilled to continue its tradition with the 2024 US LBM Coaches Poll,” remarked a spokesperson from USA TODAY Sports. Our collaboration with US LBM and the AFCA underscores our commitment to providing the most comprehensive and insightful collegiate football rankings.
The Coaches Poll, respected for its methodical and experienced approach, comprises votes from a panel of head coaches within the NCAA FBS. Known for its influence, this poll serves not just fans but also players, coaches, and even recruiting prospects, offering a snapshot of the dynamic and ever-evolving college football scene.
LocaliQ’s SOC 2 Type II Certification: A Testament to Excellence in Digital Marketing
While USA TODAY Sports energizes the sports community, LocaliQ marks a milestone achievement of its own. The successful completion of the SOC 2 Type II audit and certification signals LocaliQ’s unwavering commitment to maintaining robust controls, effective risk management, and strict adherence to industry best practices in digital marketing.
As an all-in-one marketing platform, LocaliQ provides local businesses across the United States with tools to attract, convert, and retain customers more efficiently. The SOC 2 Type II certification offers a higher level of trust for businesses partnering with LocaliQ, ensuring that their data is managed with the utmost security and integrity.
“Achieving SOC 2 Type II compliance is a significant acknowledgment of our dedication to security and operational excellence,” noted a LocaliQ representative. “It reassures our partners that we are committed to upholding the highest standards in the digital marketing domain.”
Bridging Sports and Technology
The simultaneous advancements in both the sports and technology arms of Gannett Co. Inc. underline a broader theme: the interdependence of compelling content and cutting-edge technology. The 2024 US LBM Coaches Poll thrives on the credibility and analytical depth provided by experienced coaches, while LocaliQ’s robust and secure platform ensures businesses can reach their target audiences effectively and securely.
This dual development speaks volumes about Gannett’s versatile approach to both traditional media and modern digital solutions. By excelling in the highly competitive arenas of sports reporting and digital marketing technology, Gannett illustrates a successful convergence strategy that could become a model for other media and technology companies.
Conclusion
The introduction of the 2024 US LBM Coaches Poll, in conjunction with LocaliQ’s SOC 2 Type II certification, represents a powerful one-two punch from Gannett Co. Inc. These milestones reflect the organization’s dedication to excellence, whether it be through insightful sports coverage that connects deeply with audiences or the provision of secure and efficient digital marketing solutions for businesses nationwide.
As we look to the future, such dual achievements emphasize how a company can effectively straddle diverse sectors and emerge stronger, driving substantial value to various stakeholders. The journey of Gannett, illustrated through these achievements, will undoubtedly serve as an inspiring narrative for others aiming for excellence at the intersection of tradition and innovation.
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