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WOBURN, Mass. Bridgeline Digital, Inc. (NASDAQ: BLIN), a global leader in AI-powered marketing technology, is making significant headways in the realm of ecommerce with their flagship product, HawkSearch. Today, it was announced that HawkSearch has been named a Preferred Technology Partner by BigCommerce, a renowned open SaaS eCommerce platform known for empowering retailers to achieve unprecedented growth.
Advanced AI-Powered Capabilities’
HawkSearch is providing fast-growing BigCommerce customers with robust, AI-powered search functionalities designed to drive both customer engagement and conversion rates. For businesses leveraging BigCommerce’s platform, HawkSearch offers a suite of advanced features that optimize product discovery and enhance user experience. This synergy allows companies to harness the power of AI to deliver more relevant search results, effectively increasing overall sales and customer satisfaction.
The Athena Update: A Leap into GenAI’
In a related development, Bridgeline has also announced the release of their latest HawkSearch update, named Athena, scheduled for rollout on June 13, 2024. The Athena update, while continuing to build on HawkSearch’s strong foundation, incorporates next-generation AI (GenAI) capabilities, including Smart Responses. This feature is poised to transform customer interactions by providing more intelligent, conversational responses to search queries, thereby increasing user engagement and contributing to higher revenue figures for eCommerce businesses.
Practical Deployment: Sailrite Enterprises’
Adding to these advancements, Bridgeline has successfully deployed HawkSearch on two of Sailrite Enterprises’ eCommerce websites hosted on the BigCommerce Multi-Storefront platform. Sailrite, a versatile retailer known for its extensive offerings in fabrics, tools, hardware, and sewing supplies, aims to improve product discovery for both its B2C and B2B operations through this integration. The inclusion of HawkSearch on Sailrite’s platforms epitomizes the tangible benefits of AI-powered search technology in real-world applications, enhancing shopping experiences by facilitating seamless product discovery.
The partnership between Bridgeline’s HawkSearch and BigCommerce is set to offer substantial advantages to online retailers, driving engagement and conversion growth through advanced AI technologies. By continuing to innovate with features like Smart Responses, Bridgeline is positioned to remain a major player in AI-driven eCommerce solutions.
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