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Liveramp Holdings Inc (NYSE: RAMP) |
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Description of Liveramp Holdings Inc's Business Segments
Liveramp Holdings Inc. is a prominent player in the data connectivity landscape, specializing in helping organizations effectively link and utilize their data across multiple platforms and applications. The companys offerings span several segments, each tailored to meet distinct client needs related to identity resolution, advertising, and data integration. Below is a comprehensive overview of the segments, products, and services that Liveramp Holdings Inc. provides:
Segments
1. Identity
The Identity segment is central to Liveramps value proposition, focusing on the seamless connection of online and offline customer identities. By integrating various data points, this segment helps businesses create a cohesive view of their customers, enabling more personalized marketing strategies. Key offerings in this segment include:
- Liveramp IDL (Identity Data Link): This product empowers organizations to develop an anonymized identifier for each customer, combining both online and offline data. It serves as a foundational element for identity resolution, creating a bridge between disparate data sources.
- IdentityLink: This platform facilitates data connectivity, allowing clients to link various data sources and enrich their customer profiles. It supports data onboarding, matching, and resolution, ultimately leading to a unified view of customers.
Connected TV
As the demand for Connected TV (CTV) advertising continues to rise, Liveramp focuses on providing solutions that enhance targeting, measurement, and optimization of advertising campaigns on CTV platforms. This segment includes:
- TV Analytics: A comprehensive suite of tools that allows advertisers to measure the performance of their CTV campaigns. It features capabilities for audience measurement, cross-device lift measurement, and insightful campaign reporting.
- TV Optimization: This solution aids clients in maximizing their CTV advertising efficiency. It offers tools for audience segmentation based on viewing patterns, ad optimization strategies for improved reach, and real-time bidding capabilities to enhance campaign performance.
- TV Targeting: This service enables precise audience targeting for CTV ads. Advertisers can leverage demographic, behavioral, and cross-device targeting tools to ensure their campaigns reach the intended viewers, resulting in increased engagement and ROI.
Data Marketplace
Liveramp's Data Marketplace provides clients with access to a vast array of data from over 200 providers, enhancing their marketing efforts. This segment features:
- Data Store: A cloud-based repository that offers a centralized source of customer data, enabling marketers to utilize a diverse range of data types to inform their strategies. The Data Store comprises demographic, transactional, and behavioral data to support data-driven decision-making.
- Data Onboarding: This service helps businesses transition their offline data to digital platforms, such as email and display advertising. It includes data matching, cleansing, and transformation tools to ensure that the data is actionable and ready for campaign execution.
- Data Acquisition: Liveramp aids clients in sourcing new data to improve their marketing initiatives. Through partnerships with numerous data providers, organizations can enrich their data sets with demographic, behavioral, and location insights, fostering a more nuanced understanding of their target audiences.
Products and Services
1. Liveramp IDL (Identity Data Link)
A pivotal product designed to create a unified anonymized identifier from disparate offline and online data. IDL supports customized identifiers tailored for individual business use or access to a pooled identifier database, ensuring data privacy while enhancing marketing efforts.
Data Store
This cloud-based solution serves as a single source of truth for customer data, enabling users to leverage comprehensive datasets that inform marketing strategies. The Data Store is versatile, accommodating various data types to meet diverse marketing objectives.
IdentityLink
This platform offers essential tools for data onboarding and resolution, enabling clients to connect different data sources seamlessly. By creating a unified customer view, IdentityLink facilitates targeted marketing and improved customer engagement.
TV Analytics
A vital tool for advertisers in the CTV space, TV Analytics provides detailed insights into audience interactions and campaign effectiveness. It includes functionality for measuring the impact of advertising across multiple devices and platforms.
TV Optimization
This service focuses on improving the effectiveness of CTV campaigns through advanced audience segmentation and real-time bidding capabilities, ensuring that ads reach the most relevant users efficiently.
TV Targeting
Targeting tools within this segment allow advertisers to refine their messaging to specific audience segments based on demographic, behavioral, and cross-device metrics to ensure that their advertising is highly relevant.
Data Onboarding
This service efficiently connects offline customer data to digital marketing channels, enhancing outreach capabilities and driving more personalized customer interactions across various platforms.
8. Data Acquisition
Liveramp facilitates the acquisition of new data sets to augment existing customer databases, providing access to rich insights that help marketers craft more effective campaigns.
Conclusion
Liveramp Holdings Inc. stands as a leading provider of data connectivity solutions, combining robust identity resolution capabilities with comprehensive marketing tools. The companys offerings across the segments of Identity, Connected TV, and Data Marketplace enable clients to enhance their marketing strategies through thoughtful data integration, targeted advertising, and measurable outcomes. Organizations partnering with Liveramp can expect a vast array of products and services that address their data connectivity and marketing needs holistically, driving both efficiency and effectiveness in their operations.
(Dec 31 2024) three months ended Q3
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| Business Segments |
Revenues
(in millions $) |
Income
(in millions $) |
%
(Profit Margin) |
| Total |
194.41 |
11.21 |
5.77 % |
(Dec 31 2024) three months ended Q3
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| Revenue Growth rates by Segment |
Y/Y Revenue
% |
Q/Q Revenue
% |
| Total |
12.42 % |
4.95 % |
(Dec 31 2024) three months ended Q3
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| Income Growth rates by Segment |
Y/Y Income
% |
Q/Q Income
% |
| Total |
-19.8 % |
547.23 % |
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