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Liveramp Holdings Inc   (RAMP)
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Liveramp Holdings Inc

Business Description


Liveramp Holdings Inc. is a leading provider of identity resolution and data activation solutions. Headquartered in San Francisco, California, the company was founded in 1969 and went public in 201 Liveramp specializes in helping customers collect, integrate, and activate their first-party data across a range of marketing channels, including programmatic advertising, email marketing, social media advertising, and more.

Liveramp*s core product is the IdentityLink platform, which enables businesses to connect data from a variety of sources, including online and offline sources, to build a more complete picture of their customers. With IdentityLink, businesses can segment their audience, personalize their marketing efforts, and measure the effectiveness of their campaigns in real-time.

Alongside its core IdentityLink platform, Liveramp also offers a range of other data activation solutions, including its Data Store and Safe Haven products. Data Store is a centralized marketplace where businesses can purchase third-party data from a range of providers, while Safe Haven is a platform that enables businesses to share their data with partners in a secure and compliant way.

Liveramp works with a wide range of customers, including Fortune 500 companies, agencies, and publishers. Its solutions are used in a variety of industries, including retail, financial services, telecommunications, and healthcare. The company*s mission is to help businesses unlock the full potential of their data to drive better business outcomes and improve the customer experience.



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