We sell our products primarily to supermarket chains, wholesalers, supercenters,
club stores, mass merchandisers, distributors, convenience stores, drug stores,
value stores, and other retail food outlets in the United States and Canada.
Our five largest customers accounted for approximately 43% of our net revenues,
while our ten largest customers accounted for approximately 56%. One of our
customers, Wal-Mart Stores, Inc., accounted for approximately 26% of our net
revenues
Our direct customer teams work with the headquarter operations of our customers
and manage our customer relationships. These teams collaborate with customers
on developing strategies for new item introduction, category and assortment
management, shopper insights, shopper marketing, trade and promotional planning,
and retail pricing solutions. We have a dedicated headquarter customer team
covering all of our product lines for many of our largest customers, and we
pool resources across our product lines to provide support to regional retailers.
Our breadth of product lines and scale throughout the retail environment are
supported by two sales agencies within our customers’ stores: Acosta Sales
& Marketing for our grocery and mass channel customers and CROSSMARK for
our convenience store retail partners. Both agencies act as extensions of our
direct customer teams and are managed by our sales leadership. Both sales agencies
provide in-store support of product placement, distribution and promotional
execution.
We also utilize sales agencies, exporters, distributors, or other similar arrangements
to sell our products in Puerto Rico and in markets outside of the United States
and Canada.
(Revenue and Income for Trailing 12 Months, in Millions of $, except Employees)
COMPANY NAME
MARKET CAP
REVENUES
INCOME
EMPLOYEES
0.00
18,195.00
959.00
22,100
SUBTOTAL
0.00
0.00
0.00
-
Sources:
Kraft Foods Group, Inc.’s official press releases and regulatory filings; CSIMarket.com’s market research; and the financial filings and press releases of other companies cited in this report.
Updated on:
Focus of this report: Kraft Foods Group, Inc.’s corporate clients.
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