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Tripadvisor Inc   (TRIP)
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Tripadvisor Inc's Customers Performance

TRIP

 
TRIP's Source of Revenues Tripadvisor Inc's Corporate Customers have recorded an advance in their cost of revenue by 4.85 % in the 3 quarter 2023 year on year, sequentially costs of revenue grew by 6.29 %. During the corresponding time, Tripadvisor Inc recorded revenue increase by 16.12 % year on year, sequentially revenue grew by 7.89 %. While revenue at the Tripadvisor Inc 's corporate clients recorded rose by 6.18 % year on year, sequentially revenue fell by -2.17 %.

List of TRIP Customers




Tripadvisor Inc's Customers have recorded an advance in their cost of revenue by 4.85 % in the 3 quarter 2023 year on year, sequentially costs of revenue grew by 6.29 %, for the same period Tripadvisor Inc recorded revenue increase by 16.12 % year on year, sequentially revenue grew by 7.89 %.

List of TRIP Customers


   
Customers Net Income grew in Q3 by Customers Net margin grew to
6.66 %



Tripadvisor Inc's Customers, Q3 2023 Revenue Growth By Industry
Customers in Alcoholic Beverages Industry  
Customers in Coal Mining Industry -14.71 %   
Customers in Broadcasting Media & Cable TV Industry      0.89 %
Customers in Hotels & Tourism Industry      13.62 %
Customers in Rental & Leasing Industry -1.44 %   
Customers in Movies and Entertainment Industry      45.97 %
Customers in Transport & Logistics Industry      4.24 %
Customers in Airline Industry      4.63 %
     
• Customers Valuation • Customers Mgmt. Effect.


Tripadvisor Inc's Comment on Sales, Marketing and Customers



We seek to amplify our global brand and raise user awareness and engagement for our expanded product offerings as we aim to attract users to our websites and applications through various channels, including domain direct and various online and offline marketing channels, including search engines (primarily Google), social media, and in more recent years, through television brand advertising. Both our performance advertising expense and brand advertising expense have increased in recent years. During 2017, our total advertising expense was approximately $629 million, primarily related to the use of online search engines (primarily Google), social media, as well as offline marketing, primarily television advertising, as part of our ongoing initiative to attract users to our websites and applications when they are looking to find the best hotel deals before they are ready to book. We intend to continue a strategy of promoting brand awareness through both online and offline advertising efforts, including by expanding brand campaigns into additional markets.

We have commercial relationships with the majority of the world’s leading OTAs, as well as a variety of other travel partners pursuant to which these companies primarily purchase traveler leads from us, generally on a click-based advertising basis. Our two most significant travel partners were Expedia and Priceline, including certain of their respective brands. Expedia (and its subsidiaries) and Priceline (and its subsidiaries). Nearly all of this concentration of revenue is recorded in our Hotel segment for these reporting periods.






Tripadvisor Inc's Comment on Sales, Marketing and Customers


We seek to amplify our global brand and raise user awareness and engagement for our expanded product offerings as we aim to attract users to our websites and applications through various channels, including domain direct and various online and offline marketing channels, including search engines (primarily Google), social media, and in more recent years, through television brand advertising. Both our performance advertising expense and brand advertising expense have increased in recent years. During 2017, our total advertising expense was approximately $629 million, primarily related to the use of online search engines (primarily Google), social media, as well as offline marketing, primarily television advertising, as part of our ongoing initiative to attract users to our websites and applications when they are looking to find the best hotel deals before they are ready to book. We intend to continue a strategy of promoting brand awareness through both online and offline advertising efforts, including by expanding brand campaigns into additional markets.

We have commercial relationships with the majority of the world’s leading OTAs, as well as a variety of other travel partners pursuant to which these companies primarily purchase traveler leads from us, generally on a click-based advertising basis. Our two most significant travel partners were Expedia and Priceline, including certain of their respective brands. Expedia (and its subsidiaries) and Priceline (and its subsidiaries). Nearly all of this concentration of revenue is recorded in our Hotel segment for these reporting periods.










TRIP's vs. Customers, Data

(Revenue and Income for Trailing 12 Months, in Millions of $, except Employees)



COMPANY NAME MARKET CAP REVENUES INCOME EMPLOYEES
Tripadvisor Inc 3,978.26 1,752.00 -24.00 3,228
Hyatt Hotels Corporation 16,754.34 6,667.00 220.00 164,000
Latam Airlines Group S a 1,939,436.67 11,640.54 581.55 0
H World Group Limited 121,616.68 2,010.00 -260.00 15,699
Portsmouth Square Inc 2.94 33.86 -2.12 3
Greentree Hospitality Group Ltd 0.00 135.82 -60.18 2,394
Hilton Worldwide Holdings Inc 53,930.04 10,235.00 1,151.00 142,000
Host Hotels and Resorts Inc 14,693.27 5,311.00 752.00 160
Marriott International Inc 75,263.96 23,713.00 3,083.00 120,000
Wynn Resorts Limited 11,416.55 6,531.90 782.22 26,950
Ryder System Inc 5,296.14 11,783.00 406.00 30,600
Anheuser busch Inbev Sa 161,143.38 59,380.00 6,891.00 0
Walt Disney Co 208,914.75 88,935.00 4,180.00 220,000
Avis Budget Group Inc 4,193.25 12,008.00 1,635.00 30,000
Southwest Airlines Co 17,137.70 26,091.00 465.00 55,100
Delta Air Lines Inc 27,923.98 58,048.00 4,609.00 83,000
Comcast Corporation 178,849.21 121,572.00 15,107.00 189,000
United Airlines Holdings Inc 14,478.46 52,491.00 2,861.00 84,100
Alpha Metallurgical Resources Inc 4,472.32 3,471.42 721.96 0
American Airlines Group Inc 9,483.57 52,788.00 822.00 123,400
Allegiant Travel Co 1,195.55 2,505.37 150.63 2,411
Air Transport Services Group Inc 880.06 2,086.60 117.99 1,810
Alaska Air Group Inc 4,936.27 10,352.00 259.00 22,833
Skywest Inc 2,958.76 2,935.43 34.34 9,642
Jetblue Airways Corp 2,346.67 9,615.00 -310.00 15,500
Air T Inc 54.21 288.53 -13.50 600
Spirit Airlines Inc 468.20 5,362.55 -447.46 4,219
Hawaiian Holdings inc 708.23 2,716.28 -260.49 5,380
Mgm Resorts International 15,797.17 16,164.25 1,314.92 59,000
Hertz Global Holdings inc 0.00 -6,188,612.00 1,054.00 0
Caesars Entertainment inc 8,600.65 11,528.00 828.00 49,000
Las Vegas Sands Corp 38,621.76 10,372.00 1,431.00 44,700
Melco Resorts and Entertainment Limited 10,016.31 2,012.36 -956.46 23,078
Boyd Gaming Corp 6,250.89 3,738.49 620.02 24,300
Monarch Casino and Resort inc 1,391.41 212.15 82.45 2,300
Century Casinos Inc 94.90 550.21 -18.49 2,786
Churchill Downs Inc 8,921.40 2,461.70 417.30 5,000
Canterbury Park Holding Corp 106.62 61.44 10.56 237
SUBTOTAL 2,968,356.29 -5,552,804.10 48,259.24 1,559,202


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