TripAdvisor is an online travel company and our mission is to help people around
the world to plan, book and experience the perfect trip. We seek to achieve
our mission by providing users and travel partners a global platform about destinations,
accommodations, activities and attractions, and restaurants that includes rich
user-generated content, price comparison tools and online reservation and related
services.
TripAdvisor, Inc., by and through its subsidiaries, owns and operates a portfolio
of leading online travel brands. Our flagship brand, TripAdvisor, is the world’s
largest travel site based on monthly unique visitors, with 455 million average
monthly unique visitors in our seasonal peak during the year ended December
31, 2017, according to our internal log files.
Our TripAdvisor-branded websites include tripadvisor.com in the United States
and localized versions of the TripAdvisor website in 48 markets and 28 languages
worldwide. TripAdvisor features approximately 600 million reviews and opinions
on approximately 7.5 million places to stay, places to eat and things to do
– including approximately 1.2 million hotels, inns, B&Bs and specialty
lodging, 750,000 vacation rentals, 4.6 million restaurants and 915,000 activities
and attractions worldwide. We also enable users to compare prices and/or book
a number of these travel experiences on either a TripAdvisor site or mobile
app, or on the site or app of one of our travel partners.
In addition to the flagship TripAdvisor brand, we manage and operate the following
20 other travel media brands, connected by the common goal of providing users
the most comprehensive travel-planning and trip-taking resources in the travel
industry: www.airfarewatchdog.com, www.bookingbuddy.com, www.citymaps.com, www.cruisecritic.com,
www.familyvacationcritic.com, www.flipkey.com, www.thefork.com (including www.lafourchette.com,
www.eltenedor.com, www.iens.nl, and www.dimmi.com.au), www.gateguru.com, www.holidaylettings.co.uk,
www.holidaywatchdog.com, www.housetrip.com, www.jetsetter.com, www.niumba.com,
www.onetime.com, www.oyster.com, www.seatguru.com, www.smartertravel.com, www.tingo.com,
www.vacationhomerentals.com, and www.viator.com.
We operate in the global travel industry, focusing exclusively on online travel
activity and the online advertising market.
According to Phocuswright, an independent travel, tourism and hospitality research
firm, global travel spending is expected to be greater than $1.6 trillion in
2018. Online penetration of global travel bookings currently is estimated to
be less than 50%, however, travel bookings continue to move online as consumers
around the world gain access to the internet, including broadband; more users
continue to access the internet via mobile devices; and global tourism activity
continues to increase, driven by middle class and economic growth in some parts
of the world. In addition, the internet provides greater access to travel research
and booking capabilities than offline methods. Given the ongoing consumer trends
around online travel media consumption and online travel commerce, we believe
travel partners will continue to allocate greater percentages of their marketing
budgets to online channels, as they seek to grow their businesses.
Our businesses help to match demand – users who seek to discover, research,
price compare and book the best travel experiences – with supply –
our travel partners who provide travel accommodations, travel experiences and
travel services, worldwide.
We serve users through our websites and apps and focus on content, selection,
price, and convenience. TripAdvisor features approximately 600 million user-generated
reviews and opinions across a broad base of global travel-related businesses,
including approximately 1.2 million hotels, inns, B&Bs and specialty lodging,
750,000 vacation rentals, 4.6 million restaurants and 915,000 activities and
attractions worldwide. Our content – and the strong global brand we have
created since our founding in 2000 – are primary drivers of not only attracting
the world’s largest travel audience of 455 million unique monthly visitors
but also influencing a significant amount of travel commerce. We are focused
on creating the best online experience in travel planning and booking, making
it easier for users to research destinations and experiences, to read and contribute
user-generated content, compare destinations and businesses based on quality,
price and availability, and to complete bookings powered by our travel partners.