Hasbro Inc
We are a worldwide leader in children's and family leisure time and entertainment
products and services, including the design, manufacture and marketing of games
and toys ranging from traditional to high-tech. Both internationally and in the
U.S., our widely recognized core brands such as PLAYSKOOL, TONKA, SUPER SOAKER,
MILTON BRADLEY, PARKER BROTHERS, TIGER, and WIZARDS OF THE COAST provide what
we believe are the highest quality play experiences in the world.
Our offerings encompass a broad variety of games, including traditional board
and card, hand-held electronic, trading card and roleplaying games, as well
as electronic learning aids and puzzles. Toy offerings include boys' action
figures, vehicles and playsets, girls' toys, electronic toys and plush products,
preschool toys and infant products, children's consumer electronics, electronic
interactive products, creative play and toy related specialty products. We also
license to others certain of our trademarks, characters and other property rights
for use in connection with consumer promotions and the sale of noncompeting
toys and non-toy products.
In managing our business, we focus on two major areas, toys and games. Organizationally,
our principal segments are U.S. Toys, Games, and International.
Marketing and Sales
Our products are sold nationally and internationally to a broad spectrum of
customers including wholesalers, distributors, chain stores, discount stores,
mail order houses, catalog stores, department stores and other traditional retailers,
large and small, as well as internet-based "e-tailers." Our own sales
forces account for the majority of sales of our products. Remaining sales are
generated by independent distributors who sell our products principally in areas
of the world where we do not otherwise maintain a direct presence. We maintain
showrooms in New York and selected other major cities worldwide as well as at
many of our subsidiary locations.
Competition
We are a worldwide leader in the design, manufacture and marketing of games
and toys but our business is highly competitive. We compete with several large
toy and game companies in our product categories, primarily Mattel, Inc., as
well as many smaller United States and international toy and game designers,
manufacturers and marketers. Competition is based primarily on meeting consumer
entertainment preferences and on the quality and play value of our products.
To a lesser extent, competition is also based on product pricing. The volatility
in consumer preferences with respect to family entertainment continually creates
new opportunities for existing competitors and start-ups to develop products
which compete with our toy and game offerings.
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