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Nike Inc   (NYSE: NKE)
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Nike Inc's Customers Performance

NKE

 
NKE's Source of Revenues Nike Inc's Corporate Customers have recorded an advance in their cost of revenue by 6.99 % in the 4 quarter 2024 year on year, sequentially costs of revenue grew by 1.62 %. During the corresponding time, Nike Inc revenue deteriorated by -7.72 % year on year, sequentially revenue grew by 6.6 %. While revenue at the Nike Inc 's corporate clients recorded rose by 9.74 % year on year, sequentially revenue grew by 4.77 %.

List of NKE Customers




Nike Inc's Customers have recorded an advance in their cost of revenue by 6.99 % in the 4 quarter 2024 year on year, sequentially costs of revenue grew by 1.62 %, for the same period Nike Inc revnue deteriorated by -7.72 % year on year, sequentially revenue grew by 6.6 %.

List of NKE Customers

Nike Inc's Business Units
Sales to Wholesale Customers    57.73 % of total Revenue
Sales through Direct to Consumer    42.1 % of total Revenue
Other    0.17 % of total Revenue
Footwear    64.91 % of total Revenue
Apparel    30.47 % of total Revenue
Equipment    4.45 % of total Revenue
NIKE Brand    96.73 % of total Revenue
NIKE Brand Sales to Wholesale Customers    56.01 % of total Revenue
NIKE Brand Sales through Direct to Consumer    40.61 % of total Revenue
NIKE Brand Other    0.11 % of total Revenue
NIKE Brand NORTH AMERICA    41.92 % of total Revenue
NIKE Brand NORTH AMERICA Sales to Wholesale Customers    23.2 % of total Revenue
NIKE Brand NORTH AMERICA Sales through Direct to Consumer    18.72 % of total Revenue
NIKE Brand EUROPE MIDDLE EAST AFRICA    26.74 % of total Revenue
NIKE Brand EUROPE MIDDLE EAST AFRICA Sales to Wholesale Customers    17.16 % of total Revenue
NIKE Brand EUROPE MIDDLE EAST AFRICA Sales through Direct to Consumer    9.58 % of total Revenue
NIKE Brand GREATER CHINA    13.85 % of total Revenue
NIKE Brand GREATER CHINA Sales to Wholesale Customers    7.32 % of total Revenue
NIKE Brand GREATER CHINA Sales through Direct to Consumer    6.53 % of total Revenue
NIKE Brand ASIA PACIFIC LATIN AMERICA    14.12 % of total Revenue
NIKE Brand ASIA PACIFIC LATIN AMERICA Sales to Wholesale Customers    8.34 % of total Revenue
NIKE Brand ASIA PACIFIC LATIN AMERICA Sales through Direct to Consumer    5.78 % of total Revenue
CONVERSE    3.47 % of total Revenue
CONVERSE Sales to Wholesale Customers    1.72 % of total Revenue
CONVERSE Sales through Direct to Consumer    1.49 % of total Revenue
CONVERSE Other    0.27 % of total Revenue
Footwear NIKE Brand    61.96 % of total Revenue
Footwear NIKE Brand NORTH AMERICA    26.19 % of total Revenue
Footwear NIKE Brand EUROPE MIDDLE EAST AFRICA    16.04 % of total Revenue
Footwear NIKE Brand GREATER CHINA    9.74 % of total Revenue
Footwear NIKE Brand ASIA PACIFIC LATIN AMERICA    9.99 % of total Revenue
Footwear CONVERSE    2.95 % of total Revenue
Apparel NIKE Brand    30.26 % of total Revenue
Apparel NIKE Brand NORTH AMERICA    13.7 % of total Revenue
Apparel NIKE Brand EUROPE MIDDLE EAST AFRICA    9.2 % of total Revenue
Apparel NIKE Brand GREATER CHINA    3.82 % of total Revenue
Apparel NIKE Brand ASIA PACIFIC LATIN AMERICA    3.54 % of total Revenue
Apparel CONVERSE    0.21 % of total Revenue
Equipment NIKE Brand    4.4 % of total Revenue
Equipment NIKE Brand NORTH AMERICA    2.02 % of total Revenue
Equipment NIKE Brand EUROPE MIDDLE EAST AFRICA    1.5 % of total Revenue
Equipment NIKE Brand GREATER CHINA    0.29 % of total Revenue
Equipment NIKE Brand ASIA PACIFIC LATIN AMERICA    0.59 % of total Revenue
Equipment CONVERSE    0.05 % of total Revenue
Other NIKE Brand    0.11 % of total Revenue
Other CONVERSE    0.27 % of total Revenue
Global Brand Divisions    0.11 % of total Revenue
Global Brand Divisions Other    0.11 % of total Revenue
Corporate    -0.2 % of total Revenue
Corporate Other    -0.2 % of total Revenue




   
Customers Net Income grew in Q4 by Customers Net margin grew to
97.4 % 9.65 %
Customers Net Income grew in Q4 by 97.4 %


Customers Net margin grew to 9.65 %



Nike Inc's Customers, Q4 2024 Revenue Growth By Industry
Customers in Internet, E-commerce, Online Shops Industry      10.49 %
Customers in Wholesale Industry      7.53 %
     
• Customers Valuation • Customers Mgmt. Effect.


Nike Inc's Comment on Sales, Marketing and Customers



No customer accounted for 10% or more of our worldwide net sales.

We experience moderate fluctuations in aggregate sales volume during the year. Historically, revenues in the first and fourth fiscal quarters have slightly exceeded those in the second and third quarters. However, the mix of product sales may vary considerably as a result of changes in seasonal and geographic demand for particular types of footwear, apparel, and equipment.
Because NIKE is a consumer products company, the relative popularity of various sports and fitness activities and changing design trends affect the demand for our products. We must, therefore, respond to trends and shifts in consumer preferences by adjusting the mix of existing product offerings, developing new products, styles and categories, and influencing sports and fitness preferences through extensive marketing. Failure to respond in a timely and adequate manner could have a material adverse effect on our sales and profitability. This is a continuing risk.

Each NIKE Brand geography operates predominantly in one industry: the design, development, marketing, and selling of athletic footwear, apparel, equipment, accessories, and services. Our reportable operating segments for the NIKE Brand are: North America, Western Europe, Central & Eastern Europe, Greater China, Japan, and Emerging Markets. Our NIKE Brand Direct to Consumer operations are managed within each geographic segment.
Converse is also a reportable segment, and operates in one industry: the design, marketing, licensing, and selling of casual sneakers, apparel, and accessories.






Nike Inc's Comment on Sales, Marketing and Customers


No customer accounted for 10% or more of our worldwide net sales.

We experience moderate fluctuations in aggregate sales volume during the year. Historically, revenues in the first and fourth fiscal quarters have slightly exceeded those in the second and third quarters. However, the mix of product sales may vary considerably as a result of changes in seasonal and geographic demand for particular types of footwear, apparel, and equipment.
Because NIKE is a consumer products company, the relative popularity of various sports and fitness activities and changing design trends affect the demand for our products. We must, therefore, respond to trends and shifts in consumer preferences by adjusting the mix of existing product offerings, developing new products, styles and categories, and influencing sports and fitness preferences through extensive marketing. Failure to respond in a timely and adequate manner could have a material adverse effect on our sales and profitability. This is a continuing risk.

Each NIKE Brand geography operates predominantly in one industry: the design, development, marketing, and selling of athletic footwear, apparel, equipment, accessories, and services. Our reportable operating segments for the NIKE Brand are: North America, Western Europe, Central & Eastern Europe, Greater China, Japan, and Emerging Markets. Our NIKE Brand Direct to Consumer operations are managed within each geographic segment.
Converse is also a reportable segment, and operates in one industry: the design, marketing, licensing, and selling of casual sneakers, apparel, and accessories.










NKE's vs. Customers, Data

(Revenue and Income for Trailing 12 Months, in Millions of $, except Employees)



COMPANY NAME MARKET CAP REVENUES INCOME EMPLOYEES
Nike Inc 108,829.60 48,978.00 4,886.00 79,400
The Tjx Companies Inc 141,871.94 52,140.00 3,893.00 349,000
Nordstrom Inc 3,880.64 15,616.00 107.00 54,000
Walmart Inc 840,851.28 636,983.00 15,432.00 2,100,000
Dillard s inc 8,455.05 6,987.13 923.69 29,600
Kohl s Corp 1,386.39 18,578.00 553.00 96,000
Target Corporation 59,016.62 107,570.00 4,370.00 415,000
Costco Wholesale Corp 476,856.42 258,805.00 9,882.00 333,000
Macys Inc 4,211.20 23,374.00 169.00 130,000
Ross Stores Inc 45,782.06 21,239.44 2,113.63 95,000
Big Lots Inc 14.73 4,514.02 -469.46 30,300
Caleres inc 629.75 2,950.99 176.03 9,200
Foot Locker Inc 1,929.45 8,124.00 -426.00 12,500
Amazon com Inc 2,450,060.15 637,959.00 59,248.00 1,525,000
SUBTOTAL 4,034,945.67 1,794,840.57 95,971.89 5,178,600


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