Market Capitalization (Millions $) |
118,418 |
Shares
Outstanding (Millions) |
1,502 |
Employees |
79,400 |
Revenues (TTM) (Millions $) |
50,012 |
Net Income (TTM) (Millions $) |
5,301 |
Cash Flow (TTM) (Millions $) |
2,307 |
Capital Exp. (TTM) (Millions $) |
679 |
Nike Inc
Nike Inc. founded in 1964 as Blue Ribbon Sports and officially renamed Nike, Inc. in 1971, is a global powerhouse in the athletic footwear, apparel, equipment, and accessories market. The company is headquartered in Beaverton, Oregon, and is recognized for its innovative designs, strong brand identity, and commitment to performance excellence.
Nikes principal business activities include the design, development, and worldwide marketing of high-quality athletic products. As the largest seller of athletic footwear and apparel globally, Nike has established an extensive distribution network. The company sells its products through various channels, including retail accounts, independent distributors, licensees, and subsidiaries across more than 120 countries.
A significant aspect of Nikes operations is its reliance on independent contractors for manufacturing. The vast majority of Nikes footwear and apparel is produced outside of the United States. This strategic approach allows the company to leverage cost efficiencies and manufacturing expertise available in various international markets. While most of the footwear and apparel is outsourced, Nikes equipment products are manufactured in both the U.S. and abroad.
Nike continues to place a strong emphasis on innovation and sustainability. The company invests significantly in research and development to enhance product performance and address evolving consumer preferences. Sustainability initiatives are also a key focus, with programs aimed at reducing environmental impact across their supply chain, from material sourcing to product lifecycle management.
In terms of brand identity, Nike has successfully cultivated a strong presence in both elite sports and everyday fitness through endorsements, sponsorships, and marketing campaigns featuring high-profile athletes and teams. The iconic Swooshlogo and the Just Do Itslogan are synonymous with sports culture and have contributed to the companys strong global brand equity.
In recent years, Nike has increasingly embraced digital transformation, enhancing its e-commerce platforms and leveraging technology to improve consumer engagement. The company has developed apps and direct-to-consumer strategies, which have proven particularly effective in reaching customers directly, fostering brand loyalty, and adapting to changing shopping habits.
Overall, Nike Inc. operates as a leader in the athletic industry, focusing on innovation, sustainability, and a consumer-centric approach to maintain its competitive edge in a dynamic marketplace.
Company Address: One Bowerman Drive Beaverton 97005 OR
Company Phone Number: 671-6453 Stock Exchange / Ticker: NYSE NKE
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