During the corresponding time, Phoenix New Media Limited recorded a revenue increase by 9.3 % year on year, While revenue at the Phoenix New Media Limited's corporate clients
Phoenix New Media Limited's Comment on Sales, Marketing and Customers
The company provides an online reading experience on its mobile platform and develops a closed-loop intellectual property ecosystem featuring content such as online series, comic books, audiobooks, and short-form videos. It distributes content through its own channels and third-party platforms, including official accounts and mini-programs on social media sites like WeChat, Weibo, Douyin, Kuaishou, Bilibili, X (formerly Twitter), and Facebook, as well as through telecom operators' platforms, Internet search engines, and navigation portals. The company offers advertising services across PC, mobile, and third-party channels, primarily collaborating with third-party advertising agencies. Its advertisers include domestic and international brands from industries such as Internet services, automobile, liquor, public service, financial services, e-commerce, telecommunications, food and beverages, home appliances, and retail. The company maintains a significant partnership with Phoenix TV to deliver comprehensive marketing solutions. Revenue from paid services is generated through paid content—including digital reading, audiobooks, and other content-related sales—and e-commerce conducted via its own and third-party platforms.
Phoenix New Media Limited’s Comment on Sales, Marketing and Customers
The company provides an online reading experience on its mobile platform and develops a closed-loop intellectual property ecosystem featuring content such as online series, comic books, audiobooks, and short-form videos. It distributes content through its own channels and third-party platforms, including official accounts and mini-programs on social media sites like WeChat, Weibo, Douyin, Kuaishou, Bilibili, X (formerly Twitter), and Facebook, as well as through telecom operators' platforms, Internet search engines, and navigation portals. The company offers advertising services across PC, mobile, and third-party channels, primarily collaborating with third-party advertising agencies. Its advertisers include domestic and international brands from industries such as Internet services, automobile, liquor, public service, financial services, e-commerce, telecommunications, food and beverages, home appliances, and retail. The company maintains a significant partnership with Phoenix TV to deliver comprehensive marketing solutions. Revenue from paid services is generated through paid content—including digital reading, audiobooks, and other content-related sales—and e-commerce conducted via its own and third-party platforms.
Sources:
Phoenix New Media Limited’s official press releases and regulatory filings; CSIMarket.com’s market research; and the financial filings and press releases of other companies cited in this report.
Updated on:
Focus of this report: Phoenix New Media Limited’s corporate clients.
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