Business Description
Weibo is a leading social media platform for people to create, distribute and
discover content. It provides an unprecedented and simple way for people and
organizations to publicly express themselves in real time, interact with others
on a massive global platform and stay connected with the world.
Weibo combines the means of public self-expression in real time with a powerful
platform for social interaction, content aggregation and content distribution.
Any user can create and post a feed and attach multimedia and long-form content.
User relationships on Weibo may be asymmetric; any user can follow any other
user and add comments to a feed while reposting. The simple, asymmetric and
distributed nature of Weibo allows an original feed to become a live viral conversation
stream.
Weibo serves a wide range of users including ordinary people, celebrities and
other public figures, as well as media outlets, businesses, government agencies,
charities and other organizations, making it a microcosm of Chinese society.
For many people in China, Weibo allows them to be heard publicly and exposed
to the rich ideas, cultures and experiences of the broader world.
In addition to users, Weibo’s ecosystem includes customers and platform
partners:
Customers. We enable our advertising and marketing customers to promote their
brands, products and services to our users. We offer a wide range of advertising
and marketing solutions to customers ranging from large companies to SMEs, including
social display advertisement and promoted marketing offerings. Our native promoted
marketing offerings allow customers to reach a targeted audience based on the
social interest graph, or SIG, of our users. In addition, our customers can
benefit from the potential viral effect of their promoted feeds generated from
the public and distributed nature of our platform, commonly known as “earned
media.”
Platform Partners. We have attracted a large number of platform partners, including
organizations with media rights, MCNs, self-medias and app developers. Our platform
partners contribute a vast amount of content to Weibo, broadly distribute Weibo
content across their properties and integrate products and applications with
our platform, enriching the experience of our users while increasing our monetization
opportunities.
While we distinguish among users, customers and platform partners in classifying
our products and analyzing our revenues, the same person or organization may
simultaneously be included in two or more of the categories.
0.65% 