Lululemon Athletica Inc's Corporate Customers have recorded an increase in their cost of revenue by 18.52 % in the 2 quarter 2026 year on year, sequentially costs of revenue grew by 9.51 %. During the corresponding time, Lululemon Athletica Inc saw a revenue deteriorated by -4.34 % year on year, sequentially revenue fell by -2.23 %. While revenue at the Lululemon Athletica Inc 's corporate clients recorded rose by 19.95 % year on year, sequentially revenue grew by 10.82 %.
Lululemon Athletica Inc's Customers have recorded an increase in their cost of revenue by 18.52 % in the 2 quarter 2026 year on year, sequentially costs of revenue grew by 9.51 %, for the same period Lululemon Athletica Inc revnue deteriorated by -4.34 % year on year, sequentially revenue fell by -2.23 %.
Lululemon Athletica Inc's Comment on Sales, Marketing and Customers
The company serves customers referred to as guests, focusing on women's, men's, and accessories product categories, which accounted for 63%, 24%, and 13% of net revenue in 2025, respectively. The women's range is central to the business, featuring ongoing innovation in performance fabrics and styles. The men's range serves as a key growth area, emphasizing technical rigor and premium quality. Accessories and other categories have been expanded to attract new guests. The company operates in 30 countries organized into four regional markets: Americas, China Mainland, Asia Pacific (APAC), and Europe and the Middle East (EMEA). It reports financial results in three segments: Americas, China Mainland, and Rest of World (combining APAC and EMEA). The company employs an omni-channel retail model integrating digital and physical channels, including buy online pick up in store, back-room inventory access, ship from store, returns processing, and a unified inventory pool. Physical retail locations and e-commerce services through websites, third-party marketplaces, and mobile apps are key components of its growth strategy. The Americas market, served for over 25 years since the first store opened in Vancouver, Canada in 1998, represented 71% of total net revenue in 2025.
Lululemon Athletica Inc’s Comment on Sales, Marketing and Customers
The company serves customers referred to as guests, focusing on women's, men's, and accessories product categories, which accounted for 63%, 24%, and 13% of net revenue in 2025, respectively. The women's range is central to the business, featuring ongoing innovation in performance fabrics and styles. The men's range serves as a key growth area, emphasizing technical rigor and premium quality. Accessories and other categories have been expanded to attract new guests. The company operates in 30 countries organized into four regional markets: Americas, China Mainland, Asia Pacific (APAC), and Europe and the Middle East (EMEA). It reports financial results in three segments: Americas, China Mainland, and Rest of World (combining APAC and EMEA). The company employs an omni-channel retail model integrating digital and physical channels, including buy online pick up in store, back-room inventory access, ship from store, returns processing, and a unified inventory pool. Physical retail locations and e-commerce services through websites, third-party marketplaces, and mobile apps are key components of its growth strategy. The Americas market, served for over 25 years since the first store opened in Vancouver, Canada in 1998, represented 71% of total net revenue in 2025.
Sources:
Lululemon Athletica Inc’s official press releases and regulatory filings; CSIMarket.com’s market research; and the financial filings and press releases of other companies cited in this report.
Updated on:
Focus of this report: Lululemon Athletica Inc’s corporate clients.
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