Cimpress Plc  (CMPR)
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Cimpress Plc

Business Description

Cimpress PLC is a global e-commerce company that specializes in mass customization of printed and promotional products. It was founded in 1994 by Robert Keane, and is headquartered in Ireland. The company offers several brands including Vistaprint, Pixartprinting, National Pen, and many more, serving over 25 million customers across the world.

Cimpress operates primarily in the customized print industry, which includes a wide variety of products such as business cards, flyers, banners, apparel, and promotional products. The company offers its products and services through a variety of mediums including websites, storefronts and direct mail. Cimpress also provides small businesses with web development and digital marketing support via its subsidiary, Webs, Inc.

Cimpress has a vertically integrated operating model and utilizes state-of-the-art technology and manufacturing processes to offer its customers a wide variety of products that are customizable, high-quality and affordable. The company has an extensive global network of manufacturing facilities that work to optimize production, shipping and fulfillment processes.

Cimpress? key competitive advantage is its proprietary technology platform. This platform enables the company to offer a highly personalized experience to customers and provides a scalable, low-cost production model. The company has invested heavily in research and development over the years, spending over $300 million on technology advancement since 2015, and seeks to continue innovating and expanding its product offerings.

Cimpress? business strategy is focused on increasing its presence across a variety of markets, both in established economies and emerging markets. It has made several acquisitions, including National Pen Company in 2016 and the Dutch web-to-print company Printdeal in 2014 to expand its product range and expand its footprint in various markets. The acquisition of BuildASign, LLC. in 2016 was a significant milestone for Cimpress as it marked its entry into the United States-based sign and banner market.

The company is publicly traded on the Nasdaq exchange under the ticker symbol CMPR, and has a market capitalization of approximately $2.2 billion, as of 2021. With a global workforce of over 12,000 employees, Cimpress has become a leading player in the fast growing customized print industry.

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