Citigroup inc

Citigroup Inc. operates as a diversified global financial services holding company, offering a wide array of financial services to both consumer and corporate customers. The company serves approximately 200 million customer accounts across more than 100 countries.

Citigroups business activities are structured into several key segments:

1. Global Consumer Banking (GCB): This segment delivers a range of financial products and services directly to individual consumers, including retail banking, credit cards, personal loans, and wealth management. It operates branches and ATMs globally, serving customers through both traditional and digital banking channels.

2. Global Corporate and Investment Banking (GCIB): This division provides comprehensive financial solutions to corporate, institutional, and government clients. It encompasses investment banking, treasury and trade solutions, and corporate finance advisory services, including mergers and acquisitions.

3. Private Client Services (PCS): This segment is focused on wealth management and private banking services for high-net-worth individuals and families. It offers a range of investment solutions, financial planning, and personalized advisory services.

4. Global Investment Management (GIM): GIM is responsible for asset management services and investment products for a variety of clients, including institutions, corporations, and individual investors. It focuses on portfolio management, mutual funds, and alternative investments.

5. Proprietary Investment Activities: This segment includes Citigroups investment activities and proprietary trading across various asset classes, leveraging the firm?s own capital to generate returns.

Overall, Citigroup plays a significant role in the global financial landscape, providing essential banking and investment services to a diverse clientele.