Business Description
Digital Turbine, through its subsidiaries, innovates at the convergence of
media and mobile communications, delivering end-to-end products and solutions
for mobile operators, application advertisers, device original equipment manufacturers
("OEMs"), and other third parties to enable them to effectively monetize
mobile content and generate higher value user acquisition. The Company operates
its business in two reportable segments – Advertising and Content.
The Companys Advertising business is comprised of two businesses:
Operator and OEM ("O&O"), an advertiser solution for unique and
exclusive carrier and OEM inventory which is comprised of services including:
Ignite™ ("Ignite"), a mobile device management platform with
targeted application distribution capabilities, and
Other professional services directly related to the Ignite platform.
Advertiser and Publisher ("A&P"), a worldwide mobile user acquisition
network which is comprised of the Syndicated network service.
The Companys Content business is comprised of services including:
Marketplace™ ("Marketplace"), an application and content store,
and
Pay™ ("Pay"), a content management and mobile payment solution.
With global headquarters in Austin, Texas and offices in Durham, North Carolina,
San Francisco, California, Singapore, Sydney, and Tel Aviv, Digital Turbine’s
solutions are available worldwide.
Company made certain segment realignments in order to conform to the way the
Company manages segment performance. This realignment was driven primarily by
the acquisition of Appia, Inc. on March 6, 2015. The Company has recast prior
period amounts to provide visibility and comparability. None of these changes
impact the Company’s previously reported consolidated net revenue, gross
margin, operating income, net income, or earnings per share.
The Company manages its business in three operating segments: Operators and
OEMs, Advertisers and Publishers, and Content. The three operating segments
have been aggregated into two reportable segments: Advertising and Content.
2.1% 
-0.51 %