We are a customer-centric company that positions itself as a value-added, trusted
partner in developing superior image solutions through our lighting, graphics,
and technology capabilities. Our products and services include digital signage,
screen graphics, and structural graphics capabilities, a wide variety of high
quality indoor and outdoor lighting products, lighting control systems, and
related professional services including engineering, installation, and project
management. We also provide graphics and lighting products on a stand-alone
basis. Our company is the leading provider of corporate visual image solutions
to the petroleum / convenience store industry. We use this leadership position
to penetrate national retailers and multi-site retailers, including quick service
and casual restaurants, retail chain stores and automobile dealerships, located
primarily in the United States as well as internationally. We seek to expand
our market share in the traditional commercial / industrial lighting market
by combining our LED product innovation and lighting control solutions utilizing
the latest technology along with a strong emphasis on high service levels and
market focused solutions. Our solutions are targeted at both renovation and
new construction markets. We design and develop most aspects of the solid-state
LED lighting, from the electronic circuit board, to the software to drive and
control the LEDs, to the structure of the LED product. We also provide a variety
of lighting control solutions which allow our customers to reduce energy and
maintenance costs. In addition to designing and producing screen graphics and
structural graphics, we design and produce most aspects of our digital signage
offering where customers are provided a turnkey solution that includes design,
software, hardware content development, implementation, service and support.
We believe that national retailers and other companies in the markets we serve
are increasingly seeking single-source suppliers with the project management
skills and service expertise necessary to execute a comprehensive visual image
program. The integration of our graphics, lighting, and technology coupled with
our professional services capabilities allows our customers to outsource to
us the development of an entire visual image program from the planning and design
stage through installation. Our approach is to combine our lighting products
and custom graphics applications utilizing the latest technology along with
our professional service capabilities to create complete customer-focused visual
image solutions. We also offer our lighting products and graphics elements on
a stand-alone basis to service our existing image solutions customers, to establish
a presence in a new market or to create a relationship with a new customer.
We believe that our ability to combine lighting, graphics, and technology coupled
with professional services into a comprehensive visual image solution differentiates
us from our competitors who offer only stand-alone products for lighting or
graphics and who lack professional services offerings. During the past several
years, we have continued to enhance our ability to provide comprehensive corporate
visual image solutions by adding additional graphics capabilities such as digital
signage and media content management, wireless lighting control systems, new
and innovative LED lighting products and professional services through acquisitions
and internal development.
Our focus on product development and innovation creates products that are essential
components of our customers’ corporate visual image strategy. We develop
and manufacture lighting including solid-state LED lighting, lighting control
systems, and graphics and distribute them through an extensive multi-channel
distribution network that allows us to effectively service our target markets.
Representative customers include BP, Chevron Texaco, 7-Eleven, ExxonMobil, Shell,
Burger King, Dairy Queen, Taco Bell, Wendy’s, Best Buy, CVS Caremark,
Phillips 66, Target Stores, Wal-Mart Stores, Chrysler, Ford, General Motors,
Nissan, and Toyota. We service our customers at the corporate, franchise and
local levels.
We also focus on the elimination of non-value added activities throughout our
organization through the LSI Business System, a Lean Management System utilizing
kaizen events and lean tools to drive continuous improvement in our processes.
The LSI Business System improves shareholder value by increasing customer satisfaction
and eliminating waste, both of which will improve the bottom line. We are committed
to this company-wide initiative through employee education and training with
the ultimate goal to make it part of the corporate culture and way of thinking
of all employees.
Single Source Comprehensive Visual Image Solution Provider. We believe that
we are the only company serving our target markets that combines significant
graphics capabilities, lighting products and installation implementation capabilities
to create comprehensive image solutions. We believe that our position as a single-source
provider creates a competitive advantage over competitors who can only address
either the lighting or the graphics component of a customer’s corporate
visual image program. Using our broad visual image solutions capabilities, our
customers can maintain complete control over the creation of their visual image
programs while avoiding the added complexity of coordinating separate lighting
and graphics suppliers and service providers. We can use high technology software
to produce computer-generated virtual prototypes of a customer’s new or
improved retail site image. We believe that these capabilities are unique to
our target markets and they allow our customers to make educated, cost-effective
decisions quickly.
Proven Ability to Penetrate Target Markets. We have grown our business by establishing
a leadership position in many of the markets we serve, including petroleum /
convenience stores, automobile dealerships and specialty retailers. Although
our relationship with our customers may begin with the need for a single product
or service, we leverage our broad product and service offering to identify additional
products and solutions. We promote the combination of graphics, lighting, and
technology, along with image element offerings, and services to create comprehensive
solutions for our customers.
Focus on Product Innovation. We believe that our ability to successfully identify,
develop and patent new products has allowed us to expand our market opportunity
and enhance our market position. Our product innovation initiatives are designed
to increase the value of our product offering by addressing the needs of our
customers and target markets through retrofit enhancements to existing products
or the development of new products. New product development includes developing
an expanding portfolio of technology patents related to the design of LED based
products. We believe our product innovation process creates value for our customers
by producing products that offer energy efficiency, low maintenance requirements
and long-term operating performance at competitive prices based upon the latest
technologies available.
Strong Relationships with our Customers. We have used our innovative products
and high-quality services to develop close, long-standing relationships with
a large number of our customers. Many of our customers are recognized among
the leaders in their respective markets, including customers such as Wal-Mart,
BP, Phillips 66, Exxon Mobil, Carmax, Chevron, CVS Caremark, Stop & Shop,
and Burger King. Their use of our products and services raises the visibility
of our capabilities and facilitates the acceptance of our products and services
in their markets. Within each of these markets, our ability to be a single source
provider of image solutions often creates repeat business opportunities through
corporate reimaging programs. We have served some of our customers since our
inception in 1976.
Well-capitalized Balance Sheet. As part of our long-term operating strategy,
we believe the Company maintains a conservative capital structure. With a strong
equity base, we are able to preserve operating flexibility in times of industry
expansion and contraction. In the current business environment, a strong balance
sheet demonstrates financial viability to our existing and targeted customers.
In addition, a strong balance sheet enables us to invest in the company through
research and development and allows the Company to invest in capital projects
that support the Company’s growth.
Aggressive Use of Our Marketing Center. The capabilities of our Image Center,
Innovation Center, Inspiration Center and, I-Zone Marketing Center provide us
with a distinct competitive advantage to demonstrate the effectiveness of integrating
graphics, lighting, and technology into a complete corporate visual image program.
These four centers, which demonstrate the depth and breadth of our product and
service offerings, have become an effective component of our sales process.
Maintain our Vertically Integrated Business Model. We consider our Company to
be a vertically integrated manufacturer rather than just a product assembler.
We focus on developing lighting and graphics products coupled with technology,
and outsource certain non-core processes and product components as necessary.
Commitment to Continuous Improvement. We are committed to a philosophy of continuous
improvement through the LSI’s Business System which is a Lean Management
System utilizing Kaizen events and lean tools to identify and eliminate waste
and increase customer satisfaction with the ultimate goal to improve shareholder
value.
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