Business Description
LifeApps® is a licensed developer and publisher of apps for the Apple App
Store for iPhone, iPod touch, iPad and iPad mini. LifeApps® is also a licensed
developer on both Google Play and Amazon Appstore for Android. LifeApps®
has distributed apps/publications on all three platforms. Moving forward LifeApps
will focus on the development of niche demographic media networks. The management
team has selected the LGBT marketplace as their first audience to target for
the following reasons: The LGBT community has four times the buying power of
Hispanics and African Americans, two times the buying power of Asian Americans
and four times the buying power of millennials, and they are extremely loyal
and consistent consumers. 'At current growth rates purchasing power of the LGBT
community is expected to exceed 1 trillion dollars by 2020. (Accenture) Currently
the LGBT audience is fragmented across multiple sites. We will target this audience
directly with community specific content, blogs, stories and video. Currently
there are 19.6 million people who identify themselves as LGBT in the US. They
represent 890 billion dollars of buying power in the US and 3 trillion dollars
globally. (Witeck/Selig Center) Same-sex households have 23% higher median income
as compared to mainstream households. (Prudential) They are 1.23 times more
likely to buy brands that reflect their style and they are 1.56 times more likely
to consider themselves a spender rather than a saver. (comScore) Our focus will
be to aggregate the LGBT audience through a powerful database marketing platform.
LifeApps® is also expanding its revenue generating potential through the
creation of new gateway digital platforms that combine e-commerce with mobile-commerce
solutions to act as conduits or meeting places for users to engage in the commerce.
These gateway platforms can also be utilized and distributed across the broader
base of the LifeApps® suite of products.
LifeApps® will continue to explore acquisitions of companies and new technologies.
In addition, the company will also explore the acquisition of consumer related
products as well. Such acquisitions will be considered where the purchase can
help increase our revenues or enable the Company to attain assets that will
allow us to gain technological advances that would be more costly to develop
than to purchase.
LifeApps® will continue a flexible approach as opportunities arise from
the emergence of these rapidly evolving mobile hardware and software markets.
LifeApps® will focus resources where they will be the most effective at
growing the business and driving revenues. LifeApps® ability for internal
development and external purchase of new technologies and companies will depend
upon its ability to raise future financing.
LifeApps Media Network Platform
LifeApps will focus on two major revenue platform initiatives both currently
in late stage product development. Our first priority will be to launch a global
website platform that will aggregate original and outsourced content with an
emphasis on interactive content and captive video.
Our second initiative will be to license technology and software in order to
launch the LGBT Ad Network. The Network will provide advertising sponsors and
brands with over 300 mainstream digital platforms to get their message out and
hit the “bullseye” on this loyal, affluent and ever-expanding audience.
We will utilize a powerful and relevant sponsored-content marketing message
across all spectrums of digitally connected devices.
The combined platforms are expected to provide our audience and advertising
sponsors with a highly targeted map to navigate the enormous and growing LGBT
community. Our 360-degree approach includes data to pinpoint advertising and
marketing campaigns designed to connect and create strategic partnerships. Our
prior experience ensures educated decision-making and confidence in planning,
approach, and execution of campaigns and partnerships that provide quantifiable
results. The marketing content strategy campaigns are based on our expertise
and insight of what drives LGBT consumer engagement disseminating relevant content
to each of the vertical demographics.
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