| Market Capitalization (Millions $) |
11,483 |
| Shares
Outstanding (Millions) |
122 |
| Employees |
8,800 |
| Revenues (TTM) (Millions $) |
6,760 |
| Net Income (TTM) (Millions $) |
770 |
| Cash Flow (TTM) (Millions $) |
958 |
| Capital Exp. (TTM) (Millions $) |
196 |
Business Description
The Clorox Company, founded in 1913 in Oakland, California, has evolved from its original identity as the Electro-Alkaline Company to its current status as a prominent manufacturer of consumer and professional products. It was officially incorporated under various names before becoming The Clorox Company in 195
Business Operations
The Clorox Companys operations are primarily segmented into three categories: Household Products – North America, Specialty Products, and Household Products – Latin America/Other. The company produces and markets a wide variety of consumer products, primarily distributed through grocery stores, mass merchandise outlets, club stores, and other retail channels.
Segment Breakdown
1. Household Products – North America:
- Plastic Bags and Containers: Products marketed under the Glad brand.
- Home Care Products: This segment includes a variety of cleaning products such as disinfecting sprays and wipes, toilet bowl cleaners, household cleaners, and mildew removers, primarily under the Clorox, Formula 409, Pine-Sol, Soft Scrub, and Tilex brands.
- Laundry Products: Includes liquid bleaches and laundry stain removers marketed under the Clorox and Clorox 2 brands.
- Water Filtration: Products marketed under the Brita brand, including filtration systems and filters.
2. Specialty Products:
- Auto Care: Including protectants, cleaners, tire and wheel care products under the Armor All and STP brands.
- Cat Litter: Products offered under the Fresh Step and Scoop Away brands.
- Food Products: Salad dressings, seasonings, and sauces, primarily under the Hidden Valley and K C Masterpiece brands.
- Seasonal Products: Charcoal briquets and insecticides marketed under Kingsford and Combat brands, respectively.
- Institutional Products: Products designed for a range of institutional markets, including various cleaning supplies and food storage items.
3. Household Products – Latin America/Other:
- Asia-Pacific Region: Offers a variety of cleaning products, disposable gloves, and food packaging items under brands like Glad, Chux, and Handy Andy.
- Latin America: A wide variety of household cleaning and personal care products marketed under brands such as Clorox and Limpido.
Sales and Distribution
Cloroxs products are widely advertised and marketed primarily in the United States through grocery stores and wholesale channels, with additional sales through mass merchandising and warehouse clubs. Internationally, Clorox distributes its products through subsidiaries, joint ventures, and local distributors.
Supplier Relationships
The company relies on various unaffiliated firms for raw materials, packaging, and services. Disruptions in these supply chains could potentially impact Cloroxs operations.
Competition
The Clorox Company faces intense competition within the consumer product markets, where it competes with both nationally advertised brands and private-label products from retailers. Competition is based on factors such as price, quality, and brand reputation. New product introductions require significant marketing investment and efforts to maintain market presence.
Recent Developments
The Clorox Company continues to innovate within its product lines and adapt to changing consumer preferences, including increasing focus on sustainability and environmental responsibility. The companys broad portfolio and strong brand recognition help maintain its position in the competitive landscape of household and specialty products.
Company Address: 1221 Broadway Zagreb 94612 City of Zagreb
Company Phone Number: 271-7000 Stock Exchange / Ticker: NYSE CLX
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