Business Description
Atlantic American Corporation, a Georgia corporation incorporated in 1968,
is a holding company that operates through its subsidiaries in well-defined
specialty markets within the life and health and property and casualty insurance
industries. The Parent’s principal operating subsidiaries are American
Southern Insurance Company and American Safety Insurance Company (together known
as “American Southern”) within the property and casualty insurance
industry and Bankers Fidelity Life Insurance Company and Bankers Fidelity Assurance
Company (together known as “Bankers Fidelity”) within the life and
health insurance industry. Each of American Southern and Bankers Fidelity is
managed separately based upon the type of products it offers, and is evaluated
on its individual performance. The Company’s strategy is to focus on well-defined
geographic, demographic and/or product niches within the insurance marketplace.
Each of American Southern and Bankers Fidelity operates with relative autonomy,
which structure is designed to allow for quick reaction to market opportunities.
American Southern comprises the Company’s property and casualty operations
and its primary product lines are as follows:
Business Automobile Insurance policies provide bodily injury and/or property
damage liability coverage, uninsured motorist coverage and physical damage coverage
for commercial accounts.
General Liability Insurance policies cover bodily injury and property damage
liability for both premises and completed operations exposures for general classes
of business.
Surety Bonds are contracts under which one party, the insurance company issuing
the surety bond, guarantees to a third party that the primary party will fulfill
an obligation in accordance with a contractual agreement. This obligation may
involve meeting a contractual commitment, paying a debt or performing certain
duties.
American Southern provides tailored business automobile insurance coverage,
on a multi-year contract basis, to state governments, local municipalities and
other large motor pools and fleets (“block accounts”) that can be
specifically rated and underwritten. The size of the block accounts insured
by American Southern are generally such that individual class experience can
be determined, which allows for customized policy terms and rates. American
Southern is licensed to do business in 32 states and the District of Columbia.
While the majority of American Southern’s premiums are derived from its
automobile lines of business, American Southern also offers business personal
property, inland marine and general liability coverages. Additionally, American
Southern directly provides surety bond coverage for school bus transportation
and subdivision construction, as well as performance and payment bonds.
The Company believes that prompt, efficient policyholder and claims services
are essential to its continued success in marketing its insurance products.
Additionally, the Company believes that its insureds are particularly sensitive
to claims processing time and to the accessibility of qualified staff to answer
inquiries. Accordingly, the Company’s policyholder and claims services
seek to offer expeditious disposition of service requests by providing toll-free
access for all customers, 24-hour claim reporting services, and direct computer
links with some of its largest accounts. The Company also utilizes an automatic
call distribution system to ensure that inbound calls to customer service support
groups are processed efficiently. Operational data generated from this system
allows management to further refine ongoing client service programs and service
representative training modules.