Our end customers include leading tier-1 OEMs and ODMs that use our products
across multiple industries and applications, including next-generation Internet-connected
appliances, wearables, smart meters, sensors and medical devices. We have also
secured a number of reference design wins for Bluetooth 4.0 and Z-Wave products
for Home Automation applications.
We sell our products through our worldwide sales organization and through our
channel of representatives and distributors to OEMs and ODMs. End customers
primarily fulfill and procure product orders through our distribution partners.
We have sales personnel covering three primary regions, the Americas, Asia Pacific
and Europe, Middle East and Africa.
We employ a fabless manufacturing business model and rely on third-party suppliers
for all phases of the manufacturing process, including fabrication, assembly
and testing. Our fabless business model allows us to leverage the expertise
of industry-leading suppliers in such areas as fabrication, assembly, quality
control and assurance, reliability and testing, and avoid the significant costs
and risks associated with owning and operating such manufacturing operations.
These suppliers also are responsible for procurement of raw materials used in
the production of our products. As a result, we are able to focus our resources
on product design, additional quality assurance, marketing and customer support.
We do not have a guaranteed level of production capacity from any of our suppliers’
facilities for the production of our products. We carefully qualify each of
our suppliers and their subcontractors and processes to ensure they meet our
standards for quality and reliability.
