Chanson International Holding's Comment on Sales, Marketing and Customers
The company operates bakery stores under the "George●Chanson" brand in Xinjiang, China, and New York City, U.S. The Xinjiang stores, managed by Xinjiang United Family and variable interest entities (VIEs), total 63 locations, while the U.S. stores comprise three locations. The customer base includes both individual and corporate clients. In Xinjiang, most bakery products are produced in a central factory in Urumqi, with seasonal items outsourced to third-party manufacturers. In New York, bakery products, meals, and beverages are prepared on-site. Raw materials are sourced from established suppliers. The Xinjiang stores offer over 1,246 bakery, seasonal, and beverage products, including 153 new items introduced in 2025. The U.S. stores provide 53 eat-in menu items and bakery products, with 23 new products launched in 2025. Revenue is primarily generated from bakery, seasonal, and beverage sales in Xinjiang, and from eat-in services, bakery, and beverage sales in the U.S. From 2023 to 2025, the Xinjiang stores accounted for 82.9% to 89.5% of total revenue, with the U.S. stores contributing the remainder.
Chanson International Holding’s Comment on Sales, Marketing and Customers
The company operates bakery stores under the "George●Chanson" brand in Xinjiang, China, and New York City, U.S. The Xinjiang stores, managed by Xinjiang United Family and variable interest entities (VIEs), total 63 locations, while the U.S. stores comprise three locations. The customer base includes both individual and corporate clients. In Xinjiang, most bakery products are produced in a central factory in Urumqi, with seasonal items outsourced to third-party manufacturers. In New York, bakery products, meals, and beverages are prepared on-site. Raw materials are sourced from established suppliers. The Xinjiang stores offer over 1,246 bakery, seasonal, and beverage products, including 153 new items introduced in 2025. The U.S. stores provide 53 eat-in menu items and bakery products, with 23 new products launched in 2025. Revenue is primarily generated from bakery, seasonal, and beverage sales in Xinjiang, and from eat-in services, bakery, and beverage sales in the U.S. From 2023 to 2025, the Xinjiang stores accounted for 82.9% to 89.5% of total revenue, with the U.S. stores contributing the remainder.
Sources:
Chanson International Holding’s official press releases and regulatory filings; CSIMarket.com’s market research; and the financial filings and press releases of other companies cited in this report.
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